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The February 2017 issue of The PCB Magazine looks at new technologies impacting the PCB manufacturing industry and helping us to enable the next greatest invention.
Read the February issue of The PCB Magazine, now on the virtual newsstand and available for delivery in your e-mailbox by subscribing here.
Patty Goldman, I-Connect007
We’ve all heard the cliché: What goes around, comes around. I’ve always felt that was especially true in our industry, with the frequent job changes people make—much accelerated in recent years but always a factor, since I can remember.
This is a great book to help salespeople learn how to win over their customers and an even better book for helping companies, particularly their inside salespeople, to create customers for life. Creating a customer-focused company is all about knowing everything possible about your customers and the best way to find out everything about your customers is to ask them.
Steve Williams, The Right Approach Consulting LLC
Understanding your customers may seem like a no-brainer, but conversations with company leaders across various industries the past five years have demonstrated to me just how difficult this can be in practice.