-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
Getting to Know Your Designer
In this issue, we examine how fabs work with their design customers, educating them on the critical elements of fabrication needed to be successful, as well as the many tradeoffs involved. How well do you really know your customer? What makes for a closer, more synchronized working relationship?
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
Book Review: You’ve Got 8 Seconds—Communication Secrets for a Distracted World
May 23, 2017 | Dan Beaulieu, D.B. Management GroupEstimated reading time: 1 minute
You’ve Got 8 Seconds—Communication Secrets for a Distracted World
by Paul Hellman
2017, Amacom
Price: $17.95
So you’ve worked hard to get that appointment, and it has paid off. There you are sitting directly in front of “the man”—the guy you have been killing yourself to see for many months. The problem is that he is barely listening to you. He is fiddling with his phone, opening, and closing desk drawers and doing everything he can to let you know that he has no interest in what you are saying. What do you do?
Read Paul Hellman’s book You’ve Got 8 Seconds—Communication Secrets for a Distracted World. The answer is in there. This book is loaded with the right tips and tools that you need to be an effective communicator.
Let's say you keep calling a certain prospect but all you get is voicemail, and the guy never calls you back. You call one more time and sure enough it goes to voicemail. What do you do? What kind of message do you leave? Go to pages 124 and 125 of this book and find out.
You need to prepare a presentation for a potential new account. There are millions of dollars on the line. You’re really sweating it because so much is counting on those 10 minutes of your life. What do you do?
OK, enough mystery. From Chapter 12, “Presentation Tricks,” just do the following:
- Treat each slide as a presentation
- Use three ways to capture attention
- Use less text
- Encourage interaction
And finally, you fake it. That’s right, if you are not a good presenter, then just act like you are and you will be.
Heard enough yet? This is the kind of book that you might be tempted to overlook because, if you're like me, you think that you’ve got this problem handled and don’t need any help. But you and I are wrong; we need all the help you can get, and this book will provide it.
Suggested Items
Blackfox Ready for IPC APEX EXPO 2024
03/26/2024 | Andy Shaughnessy, I-Connect007Blackfox Training Institute offers IPC-certified training for a myriad of PCB assembly techniques and standard certifications. With many technologists beginning to eye retirement, this training is at a premium. I recently spoke with Jamie Noland, director of training and education for Blackfox, about the company’s latest educational efforts, and his plans for the upcoming IPC APEX EXPO, where Blackfox will be exhibiting.
Seeking Employment: Meet Gary Turner
03/25/2024 | Barry Matties, I-Connect007Meet Gary Turner, a recent graduate from the University of Texas at Dallas with a bachelor’s degree in mechanical engineering and a master’s in material science and engineering. He is currently seeking employment in the industry. The following interview will allow you to learn about Gary and see if he might be a good candidate for a position you are looking to fill.
It’s Only Common Sense: Get to Know Your Customers
03/18/2024 | Dan Beaulieu -- Column: It's Only Common SenseNo matter what business you are in, understanding your customers is crucial if you want to thrive. You must have a complete understanding of who they are, their business, and what it takes to be successful. In short, you have to see things from their perspective. Too often, we assume we know who our customers are and what they want, but without the proper research and vetting, we can be wrong, which can really send us on the wrong path when it comes to accurately providing them exactly what it is they need from us, our products, and our services.
The Shaughnessy Report: The Myriad Opportunities—and Challenges
03/12/2024 | Andy Shaughnessy -- Column: The Shaughnessy ReportIf you look at the current state of PCB design, there are a lot of positive indicators. We have almost full employment in this great career that appeals to the techie side of the brain as well as the artistic side. You can make good money as a designer without ever seeing the inside of a college. This segment is in constant flux. It’s challenging, and that’s part of what makes it fun. But there’s one big problem: There aren’t enough designers, and the problem is likely to get worse before it gets better.
Dan Beaulieu: It’s All About the Customer Experience
03/11/2024 | Nolan Johnson, PCB007Dan Beaulieu is an industry expert in sales and marketing who understands the unique dynamics of working in both B2B and B2C efforts. Through his work with companies across the electronics manufacturing industry, Dan advocates for businesses to always deliver a top-notch customer experience. Customer experience may not stop world wars—or might it? Read on to get a perspective that only Dan Beaulieu can deliver.