COO of Elmatica Takes on Broadened Mandate


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Elmatica COO Raymond Goh recently increased his responsibilities in the company. Goh has filled the role as COO of Elmatica APAC (Asia and Pacific) since 2013.

"We have increased the mandate of Mr. Goh to encompass all the markets where Elmatica is present. Raymond comes from Singapore and with his international experience and understanding of the market and all the actors, he is a valuable asset to Elmatica. Raymond has proven himself as a key strategic and operational element in our company and I am confident that his knowledge and culture will be vital for us in the years to come," says Elmatica CEO Didrik Bech.

As Ernst & Young pointed out in The DNA of the COO, “Rather than possessing a single set of skills that can be easily identified in any business, COOs have to adapt, chameleon-like, to the environment in which they find themselves.” Raymond definitely fits this description. His ability to bridge the gap between new strategies and visions, and the day-to-day business is unique, and highly valued at Elmatica, says Bech.

Goh is based at the Elmatica Hong Kong office and previously came from Sanmina Corporation (NASDAQ: SANM) to the printed circuit broker Elmatica in 2013.

"I am grateful for the increased mandate. The complexity and diversity of our products, customers, partners and industries, combined with external challenges like copper shortage and global competition, is what makes this position particular interesting. I look forward to developing new strategies, implementing them and encountering new challenges with a group of highly educated and experienced colleagues, which have operated in the Printed Circuit industry since 1971," says Goh.

About Elmatica

Elmatica was established in 1971 and is the oldest broker of PCB in the world. Delivering to 5 continents and 39 countries with over 10 000 orders per year, to small family businesses and companies listed on the stock exchange. With over 46 years experience in the industry, Elmatica has a unique understanding of the market, demand, supply to three continents, compliance and future trends and possibilities of Printed Circuits. We are honoured for being selected to chair several new independent standards in our industry, with organizations as IPC and NEMI. Elmatica’s products include consulting, procurement, manufacturing and logistics. Elmatica is all about the future of PCB.

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