Book Review: Profitable Podcasting—Grow Your Business, Expand Your Platform, and Build a Nation of True Fans


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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
Author: Stephen Weossner
2017, Amacom
Price $21.95

There is no doubt that we are living in a world of content marketing. If we want to get our company’s message out there we must not only know how to develop great content, but come up with the best ways to get it out into the stratosphere. Many of more experienced marketing people have missed this meeting. We now must play catch-up if we are going to keep up. We must learn very quickly about social media, blogging, podcasting, Twitter, Instagram, and every other new social media delivery system out there today.

And unless you have been under a rock for the past five years, you know that podcasting is king. Some of us have been exposed to podcasting by entertainers like Mark Marron and his WTF podcast while others have just missed the boat completely.

Personally, because of my 20- to 35-year-old children I know all about podcasts, and because I have been writing a weekly sales column for over 10 years, which also has an audio as well as printed version, I am technically a podcaster, though I don’t know much about it.

However, for the past two years I have hunting for the perfect book on podcasting, a book that would not only answer all my questions but also show me in a step-by-step manner how to do it and better yet how to make money at it. And now I can finally say that this is the book that does all of that and much more.

And who better to write this comprehensive guide to everything podcast than a fellow who literally was an overnight success in his first attempt at podcasting when he launched a $2 million venture from scratch…now this is the kind of guy I want to listen to. You will find everything here in this one book, from how to set up your podcasts, to making it interesting with the right guests and how to interview, to editing, broadcasting, promoting, to making money from the podcasting that you do. It is all here for you to learn from.

I’m not going to try to say that you only need this book; podcasting is not easy and it takes a great deal of talent, creativity, and time. But this one book is a great place to start. Warning: If you are not podcasting yet, you need to be before the world passes you by. If you want to start today, then get a copy of this book and start reading. Don’t just start reading, start doing, activate using this book as your guide and you will find yourself launched into the 21st century before you know it.

Find it on Amazon.

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