Reading time ( words)
With topic of “Who’s Your Customer,” the February issue of PCB007 Magazine has published and is now available for download.
Who is your customer? Isn’t it more than that person who buys something from you or your company? After all, aren’t the tables turned when you request something from that “customer”? Aren’t you then the customer? Find out what our experts think this month. The answers may surprise you!
Check it all out this month in PCB007 Magazine, now on the virtual newsstand and available for delivery in your e-mailbox each month by subscribing here.
You can also download the pdf version here for future reference.
Patty Goldman, I-Connect007
We’ve all heard the cliché: What goes around, comes around. I’ve always felt that was especially true in our industry, with the frequent job changes people make—much accelerated in recent years but always a factor, since I can remember.
This is a great book to help salespeople learn how to win over their customers and an even better book for helping companies, particularly their inside salespeople, to create customers for life. Creating a customer-focused company is all about knowing everything possible about your customers and the best way to find out everything about your customers is to ask them.
Steve Williams, The Right Approach Consulting LLC
Understanding your customers may seem like a no-brainer, but conversations with company leaders across various industries the past five years have demonstrated to me just how difficult this can be in practice.