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Toronto-based fabricator of high technology circuit boards, Candor Industries has recently completed a complete overhaul of their company brand, in order to keep up with their vision and value proposition, while targeting customers with a modern new look.
The overhaul began with a new logo that brought to life a sleek look that is cohesive with their modern vision, while also incorporating what they do best into the title….circuit boards! Then a completely new website was built from the ground up to align with that new branding and to make it easier for both current customers and potential customers to get a good idea of who they are and how to use Candor’s technology to their own benefit.
Candor also incorporated a new vision statement to help them look to the future, “Five years from now, Candor Industries Inc. will be known as the #1 manufacturer of unique PCB prototype designs that meets or exceeds our customer’s expectations. We will be known as the centre of innovation for the benefit of all our customers.”
Candor’s technical sales manager, Sunny Patel stated, “Our customer’s benefit from our unique processes, combined with a one-on-one customer service mindset, which will ultimately provide them with tremendous advances in technology and design. We believe in quick responsiveness, a focus on innovation and commitment to creating a seamless prototype cycle that reduces revisions and results in savings of cost and time. Ultimately, Candor offers innovative solutions to solve complex design problems and we felt that our previous branding was no longer conveying that message to the fullest. I believe our new branding tells that story by allowing us to evolve along with our technology.”
About Candor Industries
Since 1999, Candor Industries has provided 21st Century customers with innovative PCB solutions for complex technologies through a commitment to service and support. Limitations created by standard manufacturing methods led Candor to invent and develop certain technological advancements, helping them to emerge in the forefront as a top of the line solutions provider. Candor continues to push the envelope of PCB manufacturing through continuous R&D, helping both customers and the industry to a brighter future. For more information about Candor, click here.