Reading time ( words)
Due to increased business and a demand for closer technical assistance from its customers in their development process, printed circuit broker Elmatica has set up an office to support the growing market in South Africa.
"We keep expanding into new markets; both Turkey and South Africa have increased in activity, business and interest. In South Africa alone, we had an impressive 245% sales increase compared to 2016. We also notice that our South African customers appreciate a firmer presence in relation to technical support. This has strengthened our decision towards immediately establishing a temporary department there," says Didrik Bech, CEO of Elmatica. "Over the past year, Elmatica has been an active partner in dozens of new projects in South Africa. We have experienced that our concept of total transparency as to what we do, combined with knowledge sharing in regard to elements as design, optimization, and compliance, is something our South African partners appreciate.
"When asked by our customers to analyze challenges on printed circuits from other suppliers, we have, to our big surprise, examples of non-existence of COC, no origin of factory, adjustment of factory between deliveries—an action which would have serious consequences in our company—and unclear marking, which results in poor traceability."
For Elmatica, full transparency is important. However, Elmatica has experienced that this is not something everyone expects. "Some of our customers in South Africa are not used to suppliers providing this," says Bech.
Elmatica plans to establish a permanent team and dedicated team in South Africa due to a high demand for printed circuits, knowledge about the necessary technology, processes, and compliance. "When it will happen is, at the current moment, not determined," says Bech.
Mikael Jansson, country manager for Elmatica’s Swedish operations, has been temporarily relocated from Stockholm to South Africa to lead the new office.
"Business is running as normal for Mikael’s customers, the only change will be a more exotic ringtone when reaching out to him," says Bech.