-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Growing Industry
In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
The Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
Book Review: Listen Up or Lose Out
July 10, 2018 | Dan BeaulieuEstimated reading time: 2 minutes
Listen Up or Lose out: How to Avoid Miscommunication, Improve Relationships, and Get More Done Faster
Author: Robert Bolton and Dorothy Grover Bolton
Amacon, 2018
$19.95
There can never be enough books about the art and virtue of listening. As a sales trainer, I've learned that there is nothing more challenging than teaching people how to be quiet and listen. So, it was with great anticipation that I read this new book by Robert and Dorothy Grover Bolton. Never has there been a better time to try to teach people, not just salespeople, to turn down their devices, focus, and start intentionally listening to one another.
Here are some examples from the book:
The four-step reflective listening process:
- Take it in: Reflective listening begins with accurate reception of what the speaker said. Focus on the speaker’s frame of reference
- Sort it out: Figure out the thrust of what is being said
- Sum it up: Develop a highly condensed summary of what was said
- Say it back: Succinctly say it in your own words. Say it back to the speaker to make sure that you understand what she said, and she understands that you understand what she said.
My favorite chapter deals with those dreaded pauses. Oh, how I hate those pauses! I think we all do. We have a natural inclination to be petrified of dead air to the point where we would rather say something inappropriate than live through a pause.
From the book (italics are mine):
Six little-known facts about conversational pauses:
- Pauses are plentiful in most conversations. Living with them is part of normal conversation.
- Many people are uncomfortable with pauses. No kidding!
- The typical pause is very brief: Good listeners condition themselves to listen through the brief moments.
- Pauses are generally more significant moments than is commonly realized. The right word may be effective, but no word was as effective as a right-timed pause.
- Pauses often occur at key moments in a conversation. Silence regulates the flow of listening and talking…
- The average listener mishandles many pauses. Usually by interrupting the speaker, and often, at a critical point in the conversation.
I personally have seen this happen. For example, when a buyer is about to tell a seller whether he is going to buy his product or not, but his pause is too long, the salesperson jumps in and interrupts him just before he says “yes.”
The guidelines, exercises and lessons you can learn from this book will far outweigh anything you have learned in the past. This is the right book at the right time for anyone in business. The world would be a better place today if we all stopped talking and learned how to do some reflective listening.
Suggested Items
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.
Standard Of Excellence: The Products of the Future
09/19/2023 | Anaya Vardya -- Column: Standard of ExcellenceIn my last column, I discussed cutting-edge innovations in printed circuit board technology, focusing on innovative trends in ultra HDI, embedded passives and components, green PCBs, and advanced substrate materials. This month, I’m following up with the products these new PCB technologies are destined for. Why do we need all these new technologies?
Experience ViTrox's State-of-the-Art Offerings at SMTA Guadalajara 2023 Presented by Sales Channel Partner—SMTo Engineering
09/18/2023 | ViTroxViTrox, which aims to be the world’s most trusted technology company, is excited to announce that our trusted Sales Channel Partner (SCP) in Mexico, SMTo Engineering, S.A. de C.V., will be participating in SMTA Guadalajara Expo & Tech Forum. They will be exhibiting in Booth #911 from the 25th to the 26th of October 2023, at the Expo Guadalajara in Jalisco, Mexico.
Intel Unveils Industry-Leading Glass Substrates to Meet Demand for More Powerful Compute
09/18/2023 | IntelIntel announced one of the industry’s first glass substrates for next-generation advanced packaging, planned for the latter part of this decade.