Book Review: The Excellence Dividend—Meeting the Tech Tide with Work That Wows and Jobs That Last


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The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last
Author: Tom Peters
Vintage/Trade Paperback 2018
Price $17.00

If you wait for a Tom Peters book the way some people (myself included) wait for a new Stephen King novel, then you’re in luck because Tom finally has a new book and it’s a winner. This book covers a myriad of topics in pure Tom Peters fashion. Who but Peters could bring good old meat and potatoes common sense logic to this fast-moving new world order of social media and techno faux-communications?

Here are just a few smatterings from our national treasure of business gurus:

  • “Whoever tries the most stuff wins, whoever screws up the most stuff sins.”
  • “For every engineer and marketer on the experienced design team, you need an artist, psychologist, musician, theater director and perhaps a shaman.”

Oh yeah, you’ve got that right Tom!

And talking about social media, here are Tom’s “Big Five”:

  • Five minutes to lose a reputation that took twenty years to build
  • 100 percent on employees in the brand with authority to act independently
  • Single twitter exchange equals one Super Bowl ad
  • Small town/small company/best in world via social media presence
  • Zmot/zero moment of truth

Fifteen chapters are devoted to everything from execution to excellence to innovation to design (my personal favorite) and the art of listening. Peters covers and combines all aspects of doing business today with the common sense historical values of doing business for the past 100 years.

Those of you who have followed Peters know what it means that he’s back, and those of you who have never heard of him, put down your device and read this book; it will rock your world.

One last enticing tidbit from this book:

“Every meeting that does not stir the imagination AND curiosity of attendees AND increase bonding AND cooperation and engagement AND sense of worth AND motivate rapid action AND enhance enthusiasm is a PLO (Permanently Lost Opportunity).”

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