Atotech’s Future Is Pointing Upwards; Unveils New Logo


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Founded in 1993, Atotech has become one of the world’s most reliable, innovative and leading total solutions providers in the surface finishing industries. Over the past year, the company has transformed into a stand-alone organization and just completed a company-wide re-organization in order to increase its customer support levels. It has extended its technology offerings by adding new products to the portfolio for the most technologically advanced market segments. Being an innovative leader, it was also time to design a new company logo that would adequately represent the Atotech brand to the outside world after this new milestone in the company history.

“At Atotech, we want to not only follow trends but create new pathways for our industry. Our new branding symbolizes exactly that,” said CEO Geoff Wild.

To preserve and further strengthen the unique reputation of Atotech, the two characteristic colors red and blue are maintained in the logo. The three blue elements surrounding the single A in the old logo now come together as a symbol pointing upwards towards Atotech’s future possibilities.

The new logo perfectly represents the global leader Atotech as the driven and forward thinking company it is and will help to reach the next goal of increasing customer engagement and satisfaction.

Ready for the future? – Atotech is, and will continue striving to deliver the best products and support to help facilitate its costumers’ success.

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