Elmatica Brings Attention to Product Development


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Printed circuit broker Elmatica, recently released a new film about product development, explaining why cooperating with an experienced partner, could be a smart move.

“We have several times seen the unfortunate result of inadequate planning and execution in the early phase of the product development process. Early involvement of an experienced partner in the design phase, can save you from costly mistakes. This new movie is meant to inspire all parties involved in product development, and bring attention to doing things correctly, from the beginning. At Elmatica we value transparency and sharing knowledge, we are not reluctant to share our “know-how” or ask the challenging questions,” says CEO of Elmatica Didrik Bech.

In the animated movie, we follow a product, this time a robot, from when the idea is hatched in the designers head until the finished product is loaded safe and sound on an airplane towards the end customer. The whole process supported by the printed circuit broker.

“The Product Development Process is defined as a six-step process from idea generation to launch. We want to focus on how close cooperation with an experienced partner, which knows PCB by heart, can improve the process and ensure that cost and time-saving elements are considered in all phases,” says Bech.

Changes in the Supply Chain

Elmatica, established in 1971 and one of the most experienced brokers in the world, has supported the development of thousands of products throughout the years. Even if the process is more or less the same in 2018 compared to 1971, some things have changed as several companies have outsourced parts of their supply chain, products have increased in complexity with the result that many are often more reliant on and external knowledge and specialist

“We have sorted out our products to match different parts of a product development process, this makes it easier for the customers to understand what we do, and for them to decide when and how they would like to include us. In this movie, we show how each of our Products can fit with a Product Development Process, supporting it from the beginning until the end, delivering products as technical assistance, auditing, experience, seminars, and contacts,” says Bech.

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