IPC APEX EXPO 2020 Attendees Speak: Sheryl Long


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Sheryl Long, global marketing communications manager for Rogers Corporation 

Nolan Johnson: What have your impressions been of IPC APEX EXPO 2020?

Sheryl Long: It’s a great place to see our customers and other friendly faces. The traffic has been a little slow this year, but it’s a great place to meet everybody at one spot and to get together and talk about what’s going on in the industry.

Johnson: What seems to be the attitude of the people attending?

Long: The coronavirus situation has put a lot of people at risk and is affecting some business, but everyone’s attitude is good and upbeat. The economy is doing well.

Johnson: What are some of the challenges that IPC APEX EXPO may be facing?

Long: Competition from other trade shows, such as DesignCon. Having competing shows in future years will be tough. Especially for companies that aren’t big enough to send people to both of them, they will have to pick and choose which ones they want to be at. And a lot of times, people like to be where the designers are.

To read this original interview, which appeared in Show & Tell Magazine, click here.

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