Book Review: The 10 Stories Great Leaders Tell

Reading time ( words)

Everyone is talking about stories, and rightfully so. Anyone who knows anything about marketing in the 21st century knows that the way to get into peoples’ heads is to tell them a story. I must admit that I read every book about business storytelling that I can lay my hands on, and this little book is by far the most comprehensive and useful.

Paul Smith shares real-life examples of stories that were used successfully by companies to get their point across, or rather illustrate the point they are trying to make. Throughout the book, he describes stories used by real leaders to show how various types of stories were used to help companies improve their way to success. According to Smith, the best stories help leaders get their points across much more effectively than any other form of communication. The author also says that every great leader is a great storyteller, and he is correct.


Think about it. What would you rather listen to? An interesting story, or a hard and cold 60-slide presentation filled with “just the facts?” That’s an easy decision. First, stories are human; the human element touches and engages all of us personally. Second, stories are emotional, and the emotional element helps us to feel the story to the point of engagement. Third, stories are memorable. People might forget a name or date, but they will never forget a good story; that is the basis of not only true communication but true learning as well.

Then, Smith highlights tips on how to formulate your own stories and storytelling. This is worth the price of the book. The book even offers a storytelling workbook for free that will get you started on your path to successful storytelling.

Finally, this book is part of a terrific series of business books called Ignite Reads Series: “Spark impact in just one hour!” Their focus is on business books that can be read and remembered in just one hour. Now, that’s my kind of book: honest, direct, and impactful. This is the first one I have read, but I plan to read all of them in the next few months, so be prepared to hear about all of them soon.

The 10 Stories Great Leaders Tell

Author: Paul Smith

Copyright: 2019

Publisher: Sourcebooks

Pages: 110 with an appendix and notes

List Price: $16.99

Dan Beaulieu is president of D.B. Management Group.


Suggested Items

Catching up With Author Ed Chambliss: Fixing a ‘Broken’ Business Model

06/22/2022 | Dan Beaulieu, D.B. Management Group
I love books, especially good business books. In fact, I read three or four a week which I believe makes me a very discerning critic when it comes to ones with the right message. "A One-Legged Stool: How Shareholder Primacy Has Broken Business (And What We Can Do About It)" by Ed Chambliss is one that can help us in both business and life. It has the right message. This book is so timely and extremely important now because Chambliss brings to light one of the great wrongs in the thinking of the last century, an error that has broken business for the past 50 years—the idea that we are all in business to make money for our shareholders and (and all others, employees, customers, and vendors be damned). We all know where this has gotten us.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

06/03/2022 | Andy Shaughnessy, Design007 Magazine
Things are heating up in the world of PCB design and manufacturing as well. In the past week, we published quite a bit of news—some good, some not so good. Some of the news is mixed, as we see with the EMS industry shipments rising YOY in April, but falling from the previous month. It’s nice to see NASA investing in American small businesses, but they didn’t really have a choice, did they?

Catching up with EISO Enterprises’ President Gary Chien

04/19/2022 | Dan Beaulieu, D.B. Management Group
While there are many Chinese companies now selling in the United States, I wanted to find one in Taiwan that is penetrating the U.S. market. I was delighted to come across EISO Enterprise Co. Ltd., a printed circuit board fabricator located in Taiwan. I know that the American companies are usually looking for PCB global partners in countries other than China, which made my conversation with Gary (Jung Kun) Chien all the more interesting, especially when he shared his thoughts on the U.S-China trade wars.

Copyright © 2022 I-Connect007. All rights reserved.