14 ‘Business as Usual’ Tips, Part 1


Reading time ( words)

In this seven-part series, Dan Beaulieu will share 14 “business as usual” tips for selling without visiting customers during the COVID-19 outbreak.

Tip 1: Make Things ‘Business as Usual’ Right Now

Now, more than ever, it is important to find ways to stay in front of your customers; in fact, it’s your job. As a result of this pandemic, you have to be more diligent in staying in touch with your customers. Set up a regular weekly phone call, send them a short newsflash of what is happening at your company, or—better yet—put together a short review of what you see in the market. Do whatever it takes to be in front of your customers.

Tip 2: Keep Advertising

The dumbest thing you could do right now is cut your marketing budget. This is tantamount to turning off your water when your house is on fire. Especially today, people must be able to find you. If you have been advertising, do more of it, and change out your messaging to keep up with the times. If you have not been advertising, then start now. You cannot afford not to advertise.

Dan Beaulieu is president of D.B. Management Group.

Share

Print


Suggested Items

Pacothane on the Future of Laminate Technologies

12/08/2020 | Nolan Johnson, I-Connect007
Nolan Johnson recently spoke with the Pacothane Technologies team about the current drivers of circuit board technology and how that has influenced and increased their product development of lamination and lamination assist products.

Catching up With QCMS General Manager Rick McAnally

11/25/2020 | Dan Beaulieu, D.B. Management Group
Founded in 2007, QCMS is one of the more interesting EMS companies on the East Coast. They are actually a sister company to Niche Electronics located in Pennsylvania. Dan Beaulieu interviews QCMS General Manager Rick McAnally.

PCB Technologies Focuses on an All-in-One Solution

11/03/2020 | Nolan Johnson, PCB007
Recently, PCB Technologies reached out to us with news about their new All-In-One offering. Intrigued, we followed up and spoke with VP of Marketing and Business Development Arik Einhorn to get more details on the All-In-One services. We’ve included the short article and the interview here.



Copyright © 2021 I-Connect007. All rights reserved.