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In this seven-part series, Dan Beaulieu will share 14 “business as usual” tips for selling without visiting customers during the COVID-19 outbreak.
Tip 1: Make Things ‘Business as Usual’ Right Now
Now, more than ever, it is important to find ways to stay in front of your customers; in fact, it’s your job. As a result of this pandemic, you have to be more diligent in staying in touch with your customers. Set up a regular weekly phone call, send them a short newsflash of what is happening at your company, or—better yet—put together a short review of what you see in the market. Do whatever it takes to be in front of your customers.
Tip 2: Keep Advertising
The dumbest thing you could do right now is cut your marketing budget. This is tantamount to turning off your water when your house is on fire. Especially today, people must be able to find you. If you have been advertising, do more of it, and change out your messaging to keep up with the times. If you have not been advertising, then start now. You cannot afford not to advertise.
Dan Beaulieu is president of D.B. Management Group.
I-Connect007 Editorial Team
Like many circuit board shops, Sunstone found itself climbing out of the deep well created by shutdowns during the pandemic. But 2022 was a good year, and Vice President Matt Stevenson greets 2023 with optimism. What’s on his mind? He’s looking closely at automation, price adjustments, a plating line, and the ongoing struggles with staffing.
Barry Matties, I-Connect007
The I-Connect007 team paid a visit to American Standard Circuits in West Chicago, Illinois. While there, we talked at length with CEO Anaya Vardya about the issues on his mind as he pushes technology, expands his floor space, and considers the implications of the CHIPS Act, staffing issues, and what’s happening in China.
Matt Bergeron, Integra
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