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In this series, Dan Beaulieu will share 14 “business as usual” tips for selling without visiting customers during the COVID-19 outbreak. In Part 2, he shares a few methods for keeping in touch with customers, partners, and suppliers, even when you can't visit.
Tip 3: Use Social Media
Social media rules. Who would have thought this would be so important? If you are creative and innovative, you can use everything from LinkedIn to Facebook and even Twitter to stay close to your customers. And don’t forget about those newsletters or newsflashes, which are eight times more effective than anything else. Use what you’re comfortable with, but use it regularly to stay close to your customers and each other.
Tip 4: Hold Video Conferences
Thank goodness for video conferencing! As managers, it is your responsibility to use it wisely. Most of us are using only the audio option, but I would urge you to use the video feature, too. It’s good to see who you are talking to. Interestingly, after a few minutes, you forget that you’re on a screen and are hundreds—if not thousands—of miles apart and start communicating as though you were all in the same conference room. It can be the closest thing to business as normal that we have right now.
Editor’s Note: Read Part 1.
Dan Beaulieu is president of D.B. Management Group.