Reading time ( words)
In this series, Dan Beaulieu will share 14 “business as usual” tips for selling without visiting customers during the COVID-19 outbreak. In Part 5, he shares tips on continuing your professional development during this lockdown, while making sure to take much-needed time off to rest your mind.
Tip 9: Work on Your Craft
Selling is a craft. Just like art, music, or sports, the more you work on your craft, the better you will be at it. Just like anything worth doing right, selling is a full-time, “day and night” job. You have to be reading books, looking at videos, and studying great salespeople all the time. Whether you are studying a car salesperson, the person who sells knives at the state fair, or Joel Osteen, you should always be learning from people who are good at what they do. If you are serious about your sales career, then treat it as a craft, and work on it all the time.
Tip 10: Watch Television
Yes, you read that right. There are great shows on television today, from “Shark Tank” to “The Profit,” “Undercover Boss,” and “The Deed”—not to mention YouTube videos by some of the greatest marketing and sales professionals who ever lived, including Zig Ziglar and Seth Godin to great advertising geniuses like David Ogilvy and Mary Wells Lawrence. Sit down for an hour every night, and watch something you can learn from. An entire MBA business course could be based on “The Sopranos.” I once told the pastor of my church that there were a lot of moral lessons to be learned from “Breaking Bad.” He said, “Remind me never to let you preach when the bishop visits.” Anyway, take it from me—there’s a lot to learn about your craft of selling from watching TV.
Editor’s Note: Read Part 1, Part 2, Part 3, and Part 4.
Dan Beaulieu is president of D.B. Management Group.
Alicia Balonek, IPC
If the past two years have emphasized anything, it would be the importance and value of face-to-face networking at events. Face-to-face interactions help create lasting relationships with new connections and help strengthen existing relationships with industry friends and colleagues. Thousands of industry leaders, manufacturing innovators, and subject matter experts from across the globe will convene in San Diego for IPC APEX EXPO 2023, making it the place to be to help you connect with representatives from the entire electronics manufacturing supply chain. We have a full line-up of networking events planned for IPC APEX EXPO 2023 that you don’t want to miss.
Nolan Johnson, I-Connect007
The holiday season is in full swing for most of us; no matter which holiday you choose to recognize here in the second half of December, it’s almost certain that your routine has some level of interruption to it right now. Chances are, you might not be consuming as much of your usual diet of industry news and information, what with all the holiday treats and traditional meals to be consumed instead. That, gentle reader, is why we bring you this week’s Top 5 editor’s picks–your slimmed down version of the news, leaving you more time for the other delights of the season. So without further ado, we bring you the five news items you really should make room for this week.
Pete Starkey, I-Connect007
Pete Starkey stopped by the Rogers booth at electronica to hear from Dr. Vitali Judin, the new business development manager at Rogers, on how the well-respected company is making a splash with new high frequency materials meant to address the rapidly evolving needs of the additive manufacturing sector. Rogers determined that digital light processing (DLP) 3D printing technique brought the combination of speed and resolution necessary to make additive manufacturing reasonably scalable, then partnered with Fortify to bring the processing consistency needed for the RF industry. With so many potential applications for this newly adapted technology, Rogers hopes to create a full slate of additive manufacturing materials for use in this sector and beyond.