Making the Most of a Virtual Event


Reading time ( words)

Nolan Johnson speaks with Alicia Balonek, senior director of tradeshows and events at IPC, about how both attendees and exhibitors can best prepare for this year’s virtual IPC APEX EXPO and breaks down some of the events you can look forward to at this year’s show.

Nolan Johnson: Hi, Alicia. IPC APEX EXPO is going to be different for 2021. Those of us who are regulars know how to get around in a physical venue and how to make the most out of being all together in one place. But this won’t be exactly the same. Could you walk us through some of the most effective strategies for making the most out of the virtual event for IPC APEX EXPO?

Alicia Balonek: Sure. I’d be glad to help out our future attendees. We’re actually working with two different platforms, but from the attendee side and the exhibitor side, it will be seamless. The first platform is the platform that we’ve been using for years: our agenda planner or online exhibit hall. Once someone registers for the event, they will automatically receive a link to register to this platform to set up their attendee profile. That is the platform they will use to connect with exhibitors and other attendees, as well as setting up their planner and their schedule for the week and which events they’ll be attending. There’s also a feature for exhibitors which allows them to upload product images, videos, presentations, press releases and company descriptions. They can select what their product categories are, and it also gives them the opportunity to schedule appointments as well with attendees and even other exhibitors, if they want to.

The most important part of both of these features is to turn on the networking capabilities so other attendees and exhibitors can connect with each other. Since there are so many variables and features with this program, we are actually in the process of creating customized videos—one specific for attendees, and one specific for exhibitors—which will be available on our website weeks before the virtual event, to show people how to use this platform and how to get the most out of it.

Johnson: That is something that, to my knowledge, is unique when it comes to doing virtual events. I don’t think I’ve ever seen anybody give advanced tutorials on how to use the environment.

Balonek: That’s the point (laughs)! We want to make sure that people have a successful experience with IPC APEX EXPO. The more that we can do ahead of time to help people with their experience, then that’s what we want to do to make sure that everyone comes away with everything possible on how to connect, how to find products and services that they’re looking for, and how to find any education that they need, as well.

To read this entire interview, which appeared in the February 2021 issue of SMT007 Magazine, click here.

Share

Print


Suggested Items

Tech 2 Tech: KYZEN’s Short Technical Sessions a Big Hit

01/20/2021 | Nolan Johnson, I-Connect007
Nolan Johnson gets an update from Tom Forsythe on KYZEN’s Tech 2 Tech sessions. These brief 15-minute sessions were set up during the pandemic by KYZEN for customers, prospects, and new engineers around cleaning, and have since found traction with their manufacturers, reps and distributors.

Tales from a Trailblazer: An Interview with Christine Davis

01/05/2021 | Steve Williams, The Right Approach Consulting LLC
Columnist Steve Williams recorded a series of interviews with new I-Connect007 columnist Christine Davis, president and founder of contract manufacturer CAMtek, who recently joined Zentech Bloomington. As a female business owner in a male-dominated industry, Christine has a unique perspective on what it takes to thrive in the electronics industry, and shares some of her stories and lessons learned along the journey.

Chapter 1 Excerpt: The Printed Circuit Assembler’s Guide to Process Validation

12/31/2020 | Graham Naisbitt, Gen3 Systems
The original principle underlying the IPC’s ionic cleanliness requirement was that the mobility of surface ions, detectable from SIR measurements, would correlate to a maximum value of detectable ionic elements permissible on the circuit surface. The industry required a test that was both fast and accurate for process control. Thus, a simplified ion chromatograph that was able to detect ionic elements without differentiation was created.



Copyright © 2021 I-Connect007. All rights reserved.