NCAB Invests in Sales Growth, Announces Changes in Group Management


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NCAB Group has a long successful track record of profitable growth. This is partly due to a strong business concept, but also the continuous development of NCAB’s ability to cater for customers’ needs and sell value to them.

“With a continued growth ambition, targeting to reach 8 BSEK in sales by 2026 (3,2 BSEK in 2021), we are investing in our sales capability and ability to onboard new acquisitions," says Peter Kruk, CEO of NCAB Group. Michael Larsson, currently VP of Sales for the Group will step into a new role as Global Sales Director focusing specifically on developing the sales concept and training the organization. "The aim is to further increase our ability to provide value to our customers and notably increase our capability to onboard acquired companies in our sales concept."

Howard Goff, currently VP for Europe, will take over as VP Sales, leveraging his global experience of managing a sales company as well as a regional segment to further accelerate our focus on growth and profitability in all regions. Simultaneously Benjamin Klingenberg will take over the responsibility for Segment Europe. Benjamin has demonstrated strong leadership and has developed the German business by growing profitably organically as well as playing an active role in making acquisitions. 

The changes imply that Michael Larsson will leave the Group Management, as Howard Goff takes over his former position, and that Benjamin Klingenberg will join the Group Management as a new member by November 1.

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