AT&S Launches New State-of-the-art Website


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We’re online! The launch of the completely re-designed website www.ats.net is a great moment for the Communications team and for AT&S. “Our website is our calling card on the web”, says Gerald Reischl, Vice President Corporate Communications, and explains the multi-layer functionality: “It is the first point of contact for future employees, the research platform for journalists and analysts, the information pool for investors and the digital shop window for existing and future customers and suppliers.”

The whole team had invested thousands of working hours and in total more than one and a half year – and it paid off. The domain ats.net with its origin in 2001 now shines in a new light. Reischl: “We created a new state-of-the-art corporate website that reflects AT&S’s brand identity and industry leadership.” It supports digital marketing activities, will drive new leads, retain or upsell existing customers and will increase traffic. The security concept has been aligned with leading IT security experts. With Increon GmbH from Munich (GER), our partner agency for branding and corporate design, the website project was on time and below budget.

Concerning the looks and feel of the new website it was the job of Mirjam Leitner, Manager Corporate Design at AT&S and responsible for rebranding the visual identity of AT&S. “At first glance, the website conveys innovation, responsibility and open-mindedness – in line with the values of our corporate culture”, Leitner explains. The new website is based on a one-pager layout with strong information, explainer videos and an avant-garde, technological AT&S imagery. The corporate colors match the site: green for sustainability, yellow for people and careers and digital cyan for the technology pages. “Of course, ats.net has a responsive design and is mobile friendly”, Leitner adds. Speaking of mobile: A new app for employees is on the way, as well as new tools for intranet and infoscreens.

 

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