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Good Show or Bad Show, It's up to You
May 8, 2013 |Estimated reading time: Less than a minute
While talking to people at IPC APEX EXPO 2013, I came to realize that there are two kinds of people at the show: Those who come and set up there booth and expect things to happen and then blame the show organizers when nothing does, and those who make things happen. It is the latter who now think it was a great show.
A trade show is yet another opportunity to make something happen; and just like advertising, social media or other forms of marketing, you get out of it what you put into it. If you want more traffic at your booth, then send a series of e-mails in advance, telling people not only that you are going to be there, but why they should come by to speak with you. If you want to meet the right people, don’t walk around hoping to bump into them and then get mad when that doesn’t happen; preschedule the meetings with those people you would like to meet.
Read the full article, here.
This article originally appeared in the March 2013 issue of The PCB Magazine.