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ETI's Eric Winkler tells Guest Editor Steve Williams about ETI's expansion to four locations worldwide. ETI not only rebuilds PCB equipment but also tests, guarantees, and installs it for their customers, some of whom provide wish lists.
Watch the interview here.
Andy Shaughnessy, Design007 Magazine
The cost of everything is on the way up, and fabricators are feeling the squeeze. They may hesitate to raise their prices because they don’t want to scare off business, but what options do they have? We asked James Hofer, general manager of Accurate Circuit Engineering, to weigh in with his thoughts on this conundrum.
Dan Beaulieu, D.B. Management Group
In the business world, salespeople arguably were the most affected by the pandemic. These professionals had to be the most creative when trying to ply their trade. They had to work from home, make phone calls in lieu of face to face, and learn how to use social media networks and newsletters. This was all to reach their customers—who also were working from home. Even when they got vaccinated and managed to hit the road, they often found that their customers’ doors were closed and they were not allowed inside, if their particular contact was there at all. Many times, they had to resort to meeting their customers in parking lots or restaurants with outdoor dining. And guess what? It’s not even over yet. So, how does a salesperson create success when so much seems to have changed? I reached out to Lee Salazar of Prototron to learn how he met the challenges, and his tips for others who are moving forward.
Andy Shaughnessy, I-Connect007
Jeff De Serrano, president of PCB Technologies USA, discusses the launch of their new company, iNPACK, which focuses on high-tech substrate technologies, microelectronics assembly, and electronics packaging. He details his plans to continue expanding InPack over the next year and to meet with customers and exhibit at the International Microwave Symposium Show in Denver June 19-24.