Book Review: Make it Matter

Reading time ( words)

Make it Matter: How Managers Can Motivate by Creating Meaning

By Scott Mautz

Copyright 2015 Amacom

Price $24.95

Pages: 250 with Index


Look, it’s pretty straightforward isn’t it? People work harder and are much more passionate when they know that what they are doing has a purpose and a meaning. They have to know that what they are doing is important.

Author Scott Mautz has written a book that is a must-read for anyone in management. He works off of the principle that everyone in your organization has to know what they are working for. He tells the story of the great physicist Richard Feynman finding himself in charge of a group of physicists and mathematicians who were lackadaisically working on some long mathematical problems. They were completely demotivated and making a lot of mistakes as a result of it.

Finally, Feynman had had enough. He went to his boss and urged to be allowed to tell his people what they were working on. His boss, Robert Oppenheimer, agreed. Everything changed when these scientists learned that they were working on a device that would ultimately end the WWII. Now they had a purpose, their work had meaning, and now they finally were passionate about what they were doing.

I don’t think Mautz could have used a better example of what his book is all about and how it works. We’ve got the idea; now, how do we implement a program that makes it matter? No problem, this book is chock-full of plans, tools and strategies on how to effectively get that done.

There's a chapter on motivating people to fail…you read that right. People who are not afraid to fail will succeed in the end because they won't be to afraid try, as opposed to who are paralyzed with fear about failing and thus do nothing.

He poses a series of questions that get to the heart of the matter:

  • If I knew that I wouldn’t fail, would I try?
  • What would take the business to another level?
  • What missing accomplishment would cause me to label my life’s work incomplete?
  • What can only I lead?
  • What would I be proud to tell others I lead?
  • What would competitors be afraid I was doing?
  • What could I put in place that would outlast me?
  • Who do I admire for the difference they’ve made and what about them could I emulate?

Besides all of these tactics and strategies, the last chapter is an actual implementation plan for making things matter in your company or organization.

This book packs quite a wallop. If you’re serious about taking your company to the next level and beyond, order this book now.



Suggested Items

Happy’s DIY Solution to Chemical Control

12/09/2020 | Happy Holden, I-Connect007
I confess. I am a control nerd and highly analytical. My second degree is in EE control theory, and I see the world in terms of feedback loops and black boxes. Early in my career, I was volunteered for the technical programs for the California Circuits Association (CCA), which was created by my mentor Clyde Coombs. In discussions with fellow process engineers, it was clear that the chemical process controls that HP could afford and allow me to put in place were not able to be duplicated by much smaller PWB shops.

EIPC Technical Snapshot: Market Analysis and Advanced Manufacturing Tech

11/30/2020 | Pete Starkey, I-Connect007
Pete Starkey details the November EIPC webinar program that combined knowledgeable market analysis and advanced manufacturing technology, including insights from Prismark's Dr. Shiuh-Kao Chiang, Averatek's Mike Vinson, and Atotech's Roland Herold.

Institute of Circuit Technology Technical Webinar

11/25/2020 | Pete Starkey, I-Connect007
With its regular program of physical seminars and symposia on hold, the Institute of Circuit Technology went virtual and presented a webinar of three technical papers, organized by Technical Director Bill Wilkie and introduced by IPC Chair Emma Hudson. Pete Starkey brings you all the details.

Copyright © 2021 I-Connect007. All rights reserved.