Specialist Coatings for Specialist Applications


Reading time ( words)

Taiyo America’s Josh Goldberg agreed to spend a few minutes with me at productronica recently, where he indeed climbed out of the box and explored the broader market for high-performance polymer coatings in the electronics industry.

Pete Starkey: It's great to see you here at productronica, Josh. The show looks pretty busy and pretty active; what's your view of the market in general, and how do you see the market trends?

Josh Goldberg: With Taiyo, my specific function is not only looking at the PCB markets, but also looking at new markets. What that includes are areas where traditional soldermask may not have been thought of before, but the properties of it can transition very well into some new markets, specifically things like solar, displays, and lighting, as well as some printed electronics or roll-to-roll type printing for additive manufacturing of electronics. What I've been doing is visiting a lot of OEMs and research institutes, think tanks, as well as customers, and finding out what it is that they would like to see from Taiyo in the future. What types of materials, or material properties do they want to see? I think a good example of that is the LED market, for instance.

With the whole light bulb industry shifting from using tungsten filaments, it's left a large vacuum to fill that space. Some of the technologies positioned for the lighting market are LEDs, fluorescent lighting tubes, and OLEDs—organic LEDs. However, currently, it looks like LEDs are positioned to fill a lot of that space that was left behind by the tungsten type of light bulbs. What we've been doing is focusing specifically with the manufacturers and finding out what's critical to them for a soldermask property. Obviously, reflectivity is one of them, but there are also a number of other properties that they like to hit on as far as what they like to see out of a product from Taiyo. We've then been concentrating our resources into trying to boost Taiyo products to the next level. It is not just about solder mask on PCBs anymore, but more of a high-performance material for some of these new, high-performance types of devices.

Taiyo_Josh_Pete.jpg

Share

Print


Suggested Items

Industry Wind Vane: Future Development Through the 2019 HKPCA Show

11/22/2019 | I-Connect007 Editorial Team
The annual HKPCA Show, which has been renamed the 2019 International Electronics Circuit Exhibition (Shenzhen), will be held from December 4–6 at the Shenzhen Convention and Exhibition Center. This year’s exhibition will be jointly organized by the Hong Kong Printed Circuit Association (HKPCA) and the China Printed Circuit Association (CPCA) and will provide a more efficient business platform for all visitors. The PCB007 China Team interviewed a representative from the HKPCA about the exhibition, the industry’s current situation, and future developments.

Meet Imran Valiani, I-Connect007 Columnist

10/23/2019 | I-Connect007
Imran Valiani has been in the industry and with Rush PCB for over five years as an account manager. During that time, he has developed a keen and unique understanding of the importance of time to market. Imran has worked with a number of key customers, helping them develop systems and programs to ensure that most productive and fastest time to market possible.

The Advantages of Non-sludge Acid Copper Products

09/04/2019 | Barry Matties, I-Connect007
Mike Wood, technical director with Cerambus Asia Pacific, discusses the acid copper product from Cerambus Technology Inc. that doesn't generate sludge during the plating process and operates at higher production output by using higher current density. He talks about why this is important for the state of the vertical continuous plating (VCP) market in Asia, and the trends he’s seeing in that space.



Copyright © 2020 I-Connect007. All rights reserved.