Launch Letters: New Column by BLC Hits the Net


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Launch Communications is proud to announce the launch of a monthly column being published by The PCB Magazine, an I-Connect007 publication. Titled "Launch Letters," the column hit the net today with its inaugural article, Exceptional Service—Extra Toppings without Sacrifice.

Authored by Launch Communications President & Managing Director Barry Lee Cohen, Launch Letters offers "no holds barred," perspectives and best practices on marketing, branding, public relations, events and much more. A longtime friend and colleague of Cohen stated, "Watch out world, Barry's off his leash."

Launch Letters will also be featured in other I-Connect digital properties, including newsletters and sites that serve the PCB design, fabrication and assembly/EMS markets.

Prior to Launch, Cohen was the Global Director of Marketing Communications for Enthone. During his tenure, Cohen was the first two-time recipient of the company’s President’s Award for operational excellence and leadership for marketing programs that achieved ROI results. He has been acknowledged as the driving and creative force behind dozens of marketing campaigns for the former company’s electronics (printed circuit board, semiconductor, connector/leadframe, photovoltaic) and performance coatings (wear resistant, corrosion protection, decorative coatings) divisions.

Cohen is also a past Vice President of Communications and Board of Directors member of the Surface Mount Technology Association (SMTA). During his tenure, Cohen rebranded all materials, including the launch of the association’s logo that continues to elevate the brand and reinforce member mindshare since its 1998 introduction.

Further information on Launch Communications may be obtained by contacting Cohen at +1.203.645.2913 or bcohen@launch232.com.

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