Standard of Excellence: Successful R&D With Your PCB Partner

Anaya_Vardya.jpgNow, more than ever, we have to rely on our PCB partners to help with new product development. Back in the day, OEMs would have their own PCB fabrication houses and could develop new technologies in those houses or—in some cases—departments. Most, if not all, are gone, and that leaves companies who use PCBs to rely on their vendors to work on advanced technologies that new products need.

A great deal of trust and confidence in our PCB vendors is required to create and fulfill this type of fruitful partnership. You must be able to confide in your PCB vendor to have a trusting relationship that is crafted over years of doing work together. A true partnership allows for a transparent relationship between you and your PCB vendor.

Here are the eight things that must be in place to have a successful R&D relationship with your PCB partner.

1. The Right Capabilities
Are they the right vendor in terms of capability and technology? Are they going to be able to reach the levels of technology that you need? Do they have the engineering horsepower to take you to the next level? Do they have the quality controls, equipment, and financial backing to be able to accompany you on your journey to the future?

2. Experts
Have you had experience with their experts before? Have they worked on future technology projects with you or any other companies like yours? Have they been good working partners in the past?

3. Trust
When you develop new technology products, time is of the essence, as is secrecy. If you have developed a good partnership with your PCB vendor, you should be okay, but you must make sure. You are putting the future of your company into the hands of your PCB supplier, so you had better be able to depend and rely on them to do the right thing for you.

4. Communication
Keep one another informed about what each other are doing. Hold regular meetings and keep records of those occurrences. Talk to each other at all times. In the end, a breakdown in communication is always a key ingredient in the breakdown of a partnership.

5. Teamwork
Team chemistry is key. You have to like the people you are working with since you are going to be spending a great deal of time with them on whatever project you are working on. Always work with people who are willing to give as much as they take in a fair and equal partnership. Ensure that you have each other’s back at all times.

6. Mutual Learning
Remember that the true definition of a partnership is one where two parties get together and accomplish something that neither of them could do alone.

7. Generosity
In a true partnership, there is no keeping score of who did what for whom. Instead, you have to allow one another to be generous with your time, resources, talent, experience, and—most importantly—people. You should both be focused on achieving the goal and getting where you want to go whether it is a new technology or process or winning a program from a customer that you are seeking as cooperative partners.

8. Wealth Sharing
If there are patents to be applied for, or if there is going to be some ownership of the product or technology you are going to develop together, there has to be some sharing of the rewards that come from that. From the beginning, you must be willing to share the results of the projects. Most importantly, you have to make it clear. Both parties must understand whose name will be on the patents, if there are any, or how the funds will be split if there is financial gain to be had. This should all be decided at the start of the partnership. This will save you from many headaches and heartaches in the future, not to mention avoiding lawsuits, as well.

Conclusion
Remember that while R&D projects are always exciting at the beginning, they can end in misery and unhappiness if you don’t follow these simple guidelines. And what does this all boil down to? The number-one rule of business and life—the golden rule, which states, “Do unto others as you would have them do unto you.”

Anaya Vardya is president and CEO of American Standard Circuits. Vardya is also co-author of The Printed Circuit Designer’s Guide to… Fundamentals of RF/Microwave PCBs and Flex and Rigid-Flex Fundamentals. Visit I-007eBooks.com to download these and other free, educational titles.

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2020

Standard of Excellence: Successful R&D With Your PCB Partner

03-17-2020

Now, more than ever, we have to rely on our PCB partners to help us with new product development. A great deal of trust and confidence in our PCB vendors is required to create and fulfill this type of partnership fruitfully. Anaya Vardya shares eight things that must be in place to have a successful R&D relationship with your PCB partner.

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Standard of Excellence: When Your PCB Vendor Gets in Trouble

02-24-2020

It happens all the time, and even in the best-run companies: Something goes wrong. This is especially true in PCB fabrication, where some of the boards they fabricate can take up to 120 process steps to build. Anaya Vardya shares four ways that you can help your PCB vendors when they run into trouble.

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Standard of Excellence: Five Ways to Stay on Track With Your PCB Vendors

01-14-2020

One of the most important aspects of the customer-vendor partnership is to keep the vendor aware of their standing with you. Anaya Vardya shares five ways to ensure that you and your PCB vendors are on the same page when it comes to how both of you are doing as working partners.

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2019

Standard of Excellence: Respecting Your PCB Vendor Partner

12-10-2019

One of the more important aspects of any partnership is mutual respect for one another. And, of course, this is extremely important when it comes to your PCB vendor partner. Many times, in the past, PCB fabricators have been treated as the third wheel in the relationship, stuck between their suppliers on one side and their vendors on the other. In most cases, both of these other entities were much larger and more powerful that the PCB shops.

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Invite Your PCB Partner to a Strategic Sales Meeting

11-11-2019

The best way to work with your PCB vendors is to treat them as strategic partners. This means not only sharing your current needs but your future ones as well. I know that this requires a great deal of trust on your part as well as that of your PCB vendor partner. But if you have been reading this column, and doing everything we have recommended, then you should already be prepared for this. If you want your PCB vendor to be prepared to meet your future needs, you have to tell them what they are; it’s that simple.

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Standard of Excellence: Your PCB Technology Partner

10-15-2019

There are regular PCB vendor relationships, and then there are the partnerships where you invest in future projects, such as developing processes for a new technology where you will have to share the work, responsibility, and success of the project. In short, project partnerships require a much deeper and more trusting relationship with your vendor.

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Standard of Excellence: Great Partnerships Are Forged in Adversity

09-24-2019

When you’re in the PCB business, the one thing you can count on is that something will go wrong; it always does. Here are six steps to not only help and support your vendor through problematic times but also use the adversity as an opportunity to develop a deeper and more productive relationship.

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Standard of Excellence: How Strong Is Your Vendor Partnership?

08-28-2019

For the past year, I’ve talked about various aspects of developing a great vendor-customer relationship with your PCB fabricators from trust to confidentiality and sharing the future. Here are 10 questions to ask yourself when testing the strength of your current partnership with your vendor.

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Standard of Excellence: Finding a Global Solution With Your Domestic Supplier

07-23-2019

As the world goes global, so does the PCB industry. It is no longer sufficient to have a domestic PCB vendor; it has become critical to have a portal to offshore PCB acquisitions as well. But here are six reasons why, in many cases, it is better to go through your own domestic PCB supplier when you want to take advantage of the global PCB vendor base.

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Standard of Excellence: Choosing the Right Replacement Vendor

06-24-2019

What happens when you have all of the suppliers you need, but a larger firm acquires one of them all of a sudden, and there is only one qualified supplier left when there used to be two. As a smart PCB user, you always want to keep your options open in case you are going to have to qualify another supplier to buy your PCBs from.

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Standard of Excellence: Three Ways to Face the Future With Your PCB Suppliers

06-03-2019

Once you have established a solid, trusting relationship with your PCB vendor, you can start working together developing new products, technologies, and in some cases, services. There are even times when your PCB supplier will bring projects to you. Here are three ways that you can work with your PCB suppliers to face the future.

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Standard of Excellence: Four Tips on Listening to Your PCB Suppliers

04-29-2019

Once you have done your due diligence, have developed a strong working partnership with your PCB suppliers, and now feel confident that those suppliers are the right ones, the next step is to recognize that your PCB suppliers are indeed the true experts, and that you can trust them enough to listen to them. Here are four tips on listening to and learning from your suppliers to ensure that you have the best PCB value that money can buy.

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Standard of Excellence: Buy Based on Value, Not Price

04-02-2019

There are only two ways to buy PCBs; the first is based on price, which is the wrong way because it encourages a very shallow relationship based on just one thing—the price of the boards; and the second, and right, is based on value. A great company should understand what it means to buy value.

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2018

Standard of Excellence: Preparing Your Vendors for the Future

12-03-2018

Now, it’s time to talk about the future with your PCB vendors. Referring to our previous columns, if you’ve done everything right so far, you will now have a strong working relationship with your PCB supplier. They understand all they need to know to fabricate perfect boards for you at this time. With trust and respect between you, you’ve truly formed a strong partnership going into the future.

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Standard of Excellence: Forging Partnerships Through Adversity and Problem Solving

10-29-2018

For the past few months, this column has discussed how to find and work with a great PCB vendor, and most importantly, how to form a strong, productive partnership. This month, Anaya Vardya will address how adversity can forge a great partnership between you and your PCB vendor that will last for life.

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Standard of Excellence: Working for the Future—Partnering with PCB Vendors on Innovative Technology

10-01-2018

The true test of the vendor-customer relationship comes when you need innovative PCBs—boards that are not easily found in the common marketplace and are so technologically advanced that they require your designers and suppliers to work together to go where neither has before.

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Standard of Excellence: Preparing for the Future with the Right Supplier

08-13-2018

Is your PCB supplier ready to take you into the future? Sure, they are doing a good job today, but what about tomorrow? What will happen when new designs require boards to be made with thermal or RF materials, or have lines widths down to two mils?

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Material Selection: The Key to RF/Microwave Success

07-23-2018

This month's column is written by Anaya Vardya and John Bushie. In today’s environment, there are a number of suppliers that may have similar materials but price points and lead times may vary. If you are open to trying different options, it is a good idea to work closely with your PCB fabricator so they can educate you on these aspects. Another option is to do parallel builds with multiple materials in the early stages of honing a new design to determine the optimum material set.

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Standard of Excellence: Making Your PCB Fabricator Your PCB Partner

06-12-2018

Are your PCB needs exceeding your vendor base’s capabilities? Do you feel that your suppliers are no longer able to keep up with your PCB needs? Do your designers feel limited by your vendors’ limited capabilities? Are you finding an issue locating alternate sources for PCBs due to the consolidation of the larger shops in our industry? If so, you are not alone.

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Standard of Excellence: 5 Things a Total Global Solutions Supplier Can Provide

01-10-2018

Our world now extends far beyond the traditional brick and mortar of the domestic board suppliers of yesteryear. Now our customers demand that PCB fabricators provide them with a complete and total printed circuit board solution, from domestically built ITAR-registered defense and aerospace boards to high-volume, offshore solutions.

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2017

Standard of Excellence: Customers are Shooting for the Stars—Are We Coming?

08-17-2017

For years we have been calling them “science projects,” those PCB orders that did not quite fit into our normal process stream and therefore needed special attention, as well as special handling. Often, we have had to use trial and error to come up with just the right process to successfully complete the order.

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Standard of Excellence: The Challenges of Hiring Good People and Methods for Success

05-17-2017

Increasingly, we hear about the challenges of finding and hiring good people in our industry. We are being hit on all sides; much of our work force is aging out while young people don’t seem to be too interested in joining the printed circuit board industry. Let’s face facts: Fewer young people are going to college to become circuit board process engineers.

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Standard of Excellence: The Advantages of Flex and Rigid-Flex Circuits

05-01-2017

Since their introduction, flexible and rigid-flex circuits have been steadily moving from the fringe of electronic interconnection towards its center. Today, flex and rigid-flex circuits are found in countless products from the very simple to the highly complex. The reasons for this shift to the center are numerous; most of them are related to the advantages they offer. An examination of some of the benefits and advantages will make this clear.

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Standard of Excellence: Staying Prepared with Operations

03-08-2017

Handling the operations of a PCB company these days is a challenge, to say the least. When I started in 1979, we were building single-sided, double-sided, four-layer multilayers, and the occasional six-layer if you really had your act together. We were using FR-4 materials sprinkled in with an occasional polyimide build.

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2016

Standard of Excellence: Selling Technology—A PCB Engineer Transitions to Sales

12-21-2016

Selling technology today takes a great deal of time, patience and most of all knowledge of the product. There was a time when a salesperson was just that, a salesperson. Now, with the onset of all the new technologies, from RF and metal backed boards to flex and rigid-flex boards, to HDI and microvia boards and heavy copper boards, a salesperson must know what he’s talking about.

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Standard of Excellence: RF Microwave Technology—The Future is Now

11-29-2016

Although RF/microwave technology has been around for a considerable amount of time, many people are still not sure exactly what it is. This month, I am going to dedicate my column to explaining exactly what it is, why it is used, and in what products is it used. I’ll also discuss who needs it.

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Standard of Excellence: Let’s Get Flexible

11-18-2016

Although flex and rigid-flex technology has been around for many years, it is only in recent years that it has come into its own. The reason for the increased requirements for the flex and rigid-flex technology is simple: Devices are getting smaller.

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Communication Breeds Success

08-29-2016

We all need to talk to one another. You need to work closely with your customers. And we all need to work with the new generation of PCB designers and design engineers, many of whom have never set foot in a board shop. Fortunately, they make up for their lack of DFM knowledge with their hunger for information.

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The Future is in Fine Lines

07-11-2016

The age of much finer lines and spaces is upon us. After years of slowly moving towards this technology our customers are now demanding that all of us provide them with fine lines and spaces.

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LED and Metal-Backed Technology—Today and in the Future

05-25-2016

Probably one of the hottest, or should I say coolest, technologies today is LED. I would also venture to say it is one of the fastest growing as well...

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Tips for Finding a Great PCB R&D Partner

04-06-2016

This new column, Standard of Excellence, represents a cooperative writing effort by a team of experts at American Standard Circuits. This month, we begin with CEO Anaya Vardya, who focuses on R&D. In his piece, he provides his insights on what characteristics to look for in a good R&D PCB fabrication vendor partner, and a few things that are expected of them to do for you.

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