Launch Letters: Myths about Millennials—Workplace Safety Matters

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce[1]. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

Defined as those who were born between 1980 and 2000 (give or take a year), millennials are sometimes unfairly maligned as self-absorbed. Given this perceived obsession with “me, me, me,” you might assume this generation exhibits a lack of interest and motivation to participate in workplace safety programs.

In fact, millennials place a higher value on safety, and most especially workplace safety—more than any other generation. This may surprise you, but stop and think about it. This generation grew up in what continues to be some of the most turbulent times. Such tragedies as the Oklahoma City bombing, the World Trade Center attacks, and conflicts across the globe have ingrained the importance of safety in the minds of millennials since childhood.

That said, millennials are indeed unique when compared with prior generations. And that’s a good thing! Savvy companies have seized upon these differences to re-evaluate and refresh their workplace safety training and their corporate communications strategy overall.

This change has benefitted all employees. Consider the following employee engagement strategies to turn millennials into key contributors to your workplace safety team.

Sound Bites vs. Big Bites

Given the vast array of media options today, rolling out the traditional safety training video or an endless PowerPoint presentation can be as interesting as watching paint dry. Millennials are often blamed for having short attention spans, but the fact is, everyone does.

To read the full version of this article which appeared in the September 2017 issue of The PCB Magazine, click here.

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2017

Launch Letters: Myths about Millennials—Workplace Safety Matters

09-29-2017

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

View Story

Launch Letters: Employee Recognition—More than Money

05-11-2017

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.

View Story

Launch Letters: Nasty News Releases

04-28-2017

Since leaving my corporate digs a year ago and launching my “new wonderful,” I’ve had the pleasure to evaluate, enjoy and envy insightful communications by some of the world’s best technology companies. From new appointments and facilities, to recent product innovations and event announcements, I admire the professionalism and relevance of these news releases that populate my inbox.

View Story

Launch Letters: E-Newsletter Magic

02-14-2017

“Welcome to Our Newsletter!” How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”

View Story

Launch Letters: Fake News—It Could Happen to You

01-18-2017

This month’s column was written a month after a historic U.S. presidential election that pitted a business billionaire that previously never ran for public office versus a 30-year public servant who was the first female nominee of a major political party.

View Story
Back

2016

Launch Letters: Myths about Millennials—Workplace Safety Matters

09-29-2017

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

View Story

Launch Letters: Employee Recognition—More than Money

05-11-2017

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.

View Story

Launch Letters: Nasty News Releases

04-28-2017

Since leaving my corporate digs a year ago and launching my “new wonderful,” I’ve had the pleasure to evaluate, enjoy and envy insightful communications by some of the world’s best technology companies. From new appointments and facilities, to recent product innovations and event announcements, I admire the professionalism and relevance of these news releases that populate my inbox.

View Story

Launch Letters: E-Newsletter Magic

02-14-2017

“Welcome to Our Newsletter!” How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”

View Story

Launch Letters: Fake News—It Could Happen to You

01-18-2017

This month’s column was written a month after a historic U.S. presidential election that pitted a business billionaire that previously never ran for public office versus a 30-year public servant who was the first female nominee of a major political party.

View Story
Back

2015

Launch Letters: Myths about Millennials—Workplace Safety Matters

09-29-2017

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

View Story

Launch Letters: Employee Recognition—More than Money

05-11-2017

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.

View Story

Launch Letters: Nasty News Releases

04-28-2017

Since leaving my corporate digs a year ago and launching my “new wonderful,” I’ve had the pleasure to evaluate, enjoy and envy insightful communications by some of the world’s best technology companies. From new appointments and facilities, to recent product innovations and event announcements, I admire the professionalism and relevance of these news releases that populate my inbox.

View Story

Launch Letters: E-Newsletter Magic

02-14-2017

“Welcome to Our Newsletter!” How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”

View Story

Launch Letters: Fake News—It Could Happen to You

01-18-2017

This month’s column was written a month after a historic U.S. presidential election that pitted a business billionaire that previously never ran for public office versus a 30-year public servant who was the first female nominee of a major political party.

View Story
Back

2014

Launch Letters: Myths about Millennials—Workplace Safety Matters

09-29-2017

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

View Story

Launch Letters: Employee Recognition—More than Money

05-11-2017

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.

View Story

Launch Letters: Nasty News Releases

04-28-2017

Since leaving my corporate digs a year ago and launching my “new wonderful,” I’ve had the pleasure to evaluate, enjoy and envy insightful communications by some of the world’s best technology companies. From new appointments and facilities, to recent product innovations and event announcements, I admire the professionalism and relevance of these news releases that populate my inbox.

View Story

Launch Letters: E-Newsletter Magic

02-14-2017

“Welcome to Our Newsletter!” How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”

View Story

Launch Letters: Fake News—It Could Happen to You

01-18-2017

This month’s column was written a month after a historic U.S. presidential election that pitted a business billionaire that previously never ran for public office versus a 30-year public servant who was the first female nominee of a major political party.

View Story
Back

2013

Launch Letters: Myths about Millennials—Workplace Safety Matters

09-29-2017

Today, more than one in three American workers are millennials, and they represent the largest share of the American workforce. As baby boomers increasingly enter the ranks of retirement, companies are embracing the differences of this younger generation to foster a safe workplace, while increasing employee productivity and engagement.

View Story

Launch Letters: Employee Recognition—More than Money

05-11-2017

Employee recognition extends beyond dollars and cents. Today’s workplace requires more than gifting monetary rewards, gold watches, and restaurant cards. These isolated acts are important, yet need to be part of a comprehensive, results-driven program that is both meaningful and engaging for all team members.

View Story

Launch Letters: Nasty News Releases

04-28-2017

Since leaving my corporate digs a year ago and launching my “new wonderful,” I’ve had the pleasure to evaluate, enjoy and envy insightful communications by some of the world’s best technology companies. From new appointments and facilities, to recent product innovations and event announcements, I admire the professionalism and relevance of these news releases that populate my inbox.

View Story

Launch Letters: E-Newsletter Magic

02-14-2017

“Welcome to Our Newsletter!” How many times have your current or past employers welcomed customers to the first of what was touted to be a monthly or quarterly issue of your company’s premiere digital publication? It’s not a trick question, but it does make some of us think, “Oh yeah, whatever happened to it?”

View Story

Launch Letters: Fake News—It Could Happen to You

01-18-2017

This month’s column was written a month after a historic U.S. presidential election that pitted a business billionaire that previously never ran for public office versus a 30-year public servant who was the first female nominee of a major political party.

View Story
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