Thailand Smartphone Market Makes a Comeback in 3Q23, Shipping Almost 4 Million Units
December 18, 2023 | IDCEstimated reading time: 1 minute
According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, Thailand’s smartphone market saw initial signs of a recovery in 3Q23 after six consecutive quarters of annual decline as the market grew 1.6% year-over-year (YoY) and 8.3% quarter-over-quarter (QoQ).
Growth was particularly strong in the premium segment (US$1,000+) which grew 25.9% YoY driven by new model launches such as Apple’s iPhone 15 series and Samsung’s Galaxy Z Flip5 and Galaxy Z Fold5. The mid-range (US$200
OPPO rose to first place due to its mid-to high-end Reno 10 Series, various new low-end model launches, and partnerships with telcos. Samsung, in second place, focused on the premium segment with its new foldable range as well as the mid-range segment with the Galaxy A series. Apple remained firmly in third with an increase in total shipments from both new models and previous generation models.
The share of 5G smartphones increased to 46%, up from 38% in 3Q22 and 37% in 2Q23, driven by the increased launches and shipments of 5G Android models in the mid-range to lower-end segments as well as increased shipments in the premium segments.
“The Thai smartphone market is expected to round off 2023 with a high single-digit decline for the full year. Nevertheless, in 3Q23 the market experienced initial signs of a recovery with increasing consumer confidence and retail spending in the overall economy. The Thai smartphone market is expected to gradually bounce back as the country enters the year-end season and the economy picks up steam from the government’s planned stimulus policies in the coming quarters,” said Apirat Ratanavichit, Research Analyst at IDC Thailand.
Suggested Items
LQDX Divests Aluminum Soldering Business - Mina™ - to Taiyo America Inc.
05/02/2024 | PRNewswireLQDX, formerly known as Averatek Corp., developer of high-performance materials for advanced semiconductor manufacturing, today announced that it has divested its aluminum soldering business – known as MinaTM – to Taiyo America Inc., a global market leader in advanced electronic materials.
IDTechEx Report on Quantum Technology: Nano-scale Physics for Massive Market Impact
04/30/2024 | PRNewswireThe quantum technology market leverages nano-scale physics to create revolutionary new devices for computing, sensing, and communications. Across the industry, quantum technology offers a paradigm shift in performance compared with incumbent solutions.
Guerrilla RF Completes Strategic Acquisition of GaN Device Portfolio from Gallium Semiconductor
04/29/2024 | BUSINESS WIREGuerrilla RF, Inc. has finalized the acquisition of Gallium Semiconductor's entire portfolio of GaN power amplifiers and front-end modules. Effective April 26th, 2024, GUER acquired all previously released components as well as new cores under development at Gallium Semiconductor.
Amphenol Reports Q1 2024 Results, Announces New Stock Repurchase Program
04/26/2024 | BUSINESS WIREAmphenol Corporation reported first quarter 2024 results. In addition, the Company is announcing a new three-year, $2 billion stock repurchase program.
Chinese Smartphone Market Maintains its Recovery Momentum at 6.5% Growth in 1Q24,
04/26/2024 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China smartphone shipments grew 6.5% year over year (YoY) to 69.3 million units in 1Q24.