Dan’s Biz Bookshelf: Grow Your Audience, Grow Your Brand

The thing I like most about Nancy Marshall’s book Grow Your Audience, Grow Your Brand is that she takes what some of us think are a very complicated passage through social media and makes it simple and understandable. From the explanation of content marketing in the first chapter, to the chapter on developing your brand story, Marshall (also known as “the PR Maven”) describes in clear and concise terms not only how these marketing and branding tools work but how to create them as well.

This is the perfect book for anyone who is interested in getting involved in branding their own company for the first time, someone who has been doing it for a while and needs a refresher course, or an injection of new ideas.

The chapter on social media and earned media is especially helpful for anyone who is looking for some pertinent third-party exposure. Marshall even talks about finding and developing relationships with the right journalists. Complete with a check list of how to select the right journalists to send your sales story to.

Choosing the right journalist. From the book:

  • Who are they outside of work? What do they do in their free time?
  • What do they write about? Topics?
  • What is their position? Editor, producer, freelancer, blogger, etc.?
  • What is their writing or broadcasting style? Research of few of their past stories.
  • What media platform do they use most?
  • Do their social media biographies match their work descriptions?

When you consider the source and Marshall’s years of PR experience, you realize that this is excellent advice from someone who knows what she’s doing when it comes to getting the right publicity for the right company.

One of the best things about this book is that Marshall combines modern digital social media technology with old school marketing and branding contact as I am a firm believer that one type of marketing does not preclude another. Combined, they become a very valuable way to Grow Your Audience, Grow Your Brand.

Dan Beaulieu is president of D.B. Management Group.

Grow_your_audience.jpgGrow Your Audience, Grow Your Brand

By Nancy Marshall

Published by Marshall Communications

Copyright 2020

Price: $9.99 Kindle/ $14.99 Paperback

Back

2021

Dan’s Biz Bookshelf: Grow Your Audience, Grow Your Brand

07-23-2021

The thing I like most about Nancy Marshall’s book Grow Your Audience, Grow Your Brand is that she takes what some of us think are a very complicated passage through social media and makes it simple and understandable. From the explanation of content marketing in the first chapter, to the chapter on developing your brand story, Marshall (also known as “the PR Maven”) describes in clear and concise terms not only how these marketing and branding tools work but how to create them as well.

View Story

Dan’s Biz Bookshelf: Go Live! Turn Virtual Connections into Paying Customers

07-15-2021

If one thing has become clear during the pandemic, more people are using social media to communicate. Use that to your advantage in your business. Dan reviews helpful tips from this book by Jeffrey Gitomer.

View Story

Dan’s Biz Bookshelf: Change is Good… You Go First: 21 Ways to Inspire Change

07-08-2021

Change is Good… You Go First: 21 Ways to Inspire Change focuses on this dichotomy: Everyone acknowledges that businesses must evolve, but no one want to be the first to change.

View Story

Dan's Biz Bookshelf: The Strangest Secret

07-01-2021

Every so often we must go back to the classics: the books that are the building blocks of the business writing. This is one of those classics.

View Story

Dan’s Biz Bookshelf: The Printed Circuit Designer’s Guide to... Thermal Management: A Fabricator’s Perspective

06-25-2021

Finally, here’s an RF book from the fabricator’s point of view. This book gives PCB designers valuable insight into what it takes to build an RF PCB. For the first time, designers get a complete understanding on how their designs become a reality.

View Story

Dan’s Biz Bookshelf: ‘Who Gets It? How to Find, Motivate, and Retain Top Talent’

06-18-2021

This book is all about finding talent, the people who “get it.” They are the ones who figure it out, who always find a way. They are not afraid to break policy, especially when the policy is stupid (as most of them are). These are the people who will never let you down because they are so mission driven that achieving their goals and fulfilling that mission is more important to them than it is to anyone else.

View Story

Dan’s Biz Bookshelf: Book Review—Winning the War for Talent

06-09-2021

Author Chris Czarnik explains the recruitment process in today's social environment, and what different generations of workers are looking for. Important advice for our industry!

View Story

Dan's Biz Bookshelf: Make Virtual Meetings Matter

06-02-2021

This book is filled with suggestions and ideas on how to not only run, but also attend these meetings. The author, Paul Axtell, has spent a lot of time thinking and coming up with several very good ways to make these meetings as productive—and yes, even inspiring as possible.

View Story
Copyright © 2021 I-Connect007. All rights reserved.