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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/23/2021 | Nolan Johnson, I-Connect007
EIPC Technical Snapshot: Thinking Differently in a Post-Pandemic World
07/22/2021 | Pete Starkey, I-Connect007
Anaya Vardya Discusses ASC’s Move into Additive Processes
07/20/2021 | Andy Shaughnessy, Design007 Magazine
Feeling the Supply Chain Squeeze
07/19/2021 | Nolan Johnson, PCB007
Catching Up With Archer Circuits’ Echo Yang
07/06/2021 | Dan Beaulieu, D.B. Management Group
HKPCA & IPC Show 2015 Kicks Off in Shenzhen China
Barry Matties talks with Daniel Chan, executive director of the HKPCA, about the organization’s expanded global outreach. They discuss what attendees can expect from this South China trade show that has become one of the biggest and most important shows in the PCB industry.
On Scene: ICT Darlington Seminar, 24 November 2015
Darlington, in the north-east of England, has become an established venue for the Institute of Circuit Technology’s annual Northern Seminar, a not-to-be-missed opportunity for the UK’s PCB technologists to keep abreast with current developments and to network and exchange ideas and experiences with their peers. Coordinated by ICT technical director Bill Wilkie, and generously supported by Merlin PCB Group, the programme consisted of papers on funded projects and project funding, and updates on chemical process technology.
productronica 2015: Gardien's Quality Management in a Global Quality Assurance Organisation
Rick Meraw, group vice president, quality, for Gardien Services, discusses with I-Connect007's Pete Starkey the responsibilities of quality management in a global quality assurance service company, ensuring consistency of standards and technology across all geographical locations, cross-pollination of knowledge and skills, and making best use of data for real-time feedback and process improvement.
Data Analytics through Statistical Techniques
Many companies get caught in data traps. They focus so heavily on cost and survival that they end up using data as merely a marketing and sales tool. In doing so, they fail to realize the true power of data: It can transform every aspect of a business.
productronica 2015: Taiyo's Exciting Inkjet Solder Mask Options are on the Horizon
Donald Monn, European Sales Manager, Taiyo America, discusses with I-Connect007's Pete Starkey about the latest developments in ink-jetting solder masks.
The Gerber Guide, Chapter 3: The PCB Profile
The profile defines a simple region in the 2D plane. The proper way to do this is to specify a closed contour: The inside of the contour is the PCB, and the outside is not. It is that simple. Note that such a simple region is solid, without holes. By definition then, a profile cannot have holes intentionally placed within it. These are superfluous and represent an unnecessary and complicated duplication given that drill holes are well defined in the drill/rout file. One can view cut-outs in a PCB as still part of the PCB, just as much as the drill holes are.
productronica 2015: Electra's LDI Soldermasks for LED and Future Ink-jet Developments
Ashley Steers of Electra Polymers Ltd discusses with I-Connect007's Pete Starkey about the continuing developments in LDI soldermasks, and how the challenges associated with highly reflective white soldermasks for LED applications are progressively being overcome.
productronica 2015: MATU\AWP: Understanding Market Needs for Process Efficiency
The engineers in MATU/AWP represent hundreds of years of industry experience in developing the right machines for the right applications for the right customers! Design technology of the highest calibre - an in-depth understanding of achieving process efficiency, process economy and environmental friendliness in wet-processing and closed-loop copper recycling equipment.
productronica 2015: MicroCraft's EMMA Probe-tester Automated
Jesse Ziomek, sales manager at Microcraft, discusses with I-Connect007's Pete Starkey their automated version of the EMMA probe-tester, which is capable of lights-out operation on multiple designs and panel sizes, at 6000 test-points per minute.
HKPCA Executive Director Daniel Chan on the Upcoming Show and More
Daniel Chan discusses the latest developments to expect at this year's HKPCA and IPC show, and the new features that the show will offer delegates and attendees. He also speaks about the trends to expect in the PCB manufacturing industry, and the major drivers of innovation.
All About Flex: Flexible PCB: What’s in a Name?
Flexible PCB is a common term that is synonymous with flexible circuits. While the term “PCB” is generally used to describe rigid printed circuitry, “flexible PCB” is a little contradictory because “boards” aren’t really flexible. Some companies, like All Flex, design and manufactures flexible PCBs, but not rigid PCBs.
productronica 2015: Rogers Scales Up Production and Integrates Arlon's Product Range
John Hendricks gives a perspective on the European market for special-purpose laminates, and comments upon Rogers’ acquisition of Arlon and the integration of their complementary product range into the Rogers portfolio.
productronica 2015: Schmid's InfinityLine Opens New Era in Etching Machine Technology
Schmid has combined the best attributes of their long-established CombiLine and PremiumLine in the development of their new InfinityLine family of modular etching machines, which offer an attractive cost structure without compromising performance, quality or durability.
productronica 2015: Ucamco's Integr8tor Incorporates Polar Stack-up Functionality
Big extensions to the capabilities of the Integr8tor client-server work-flow system, way beyond the established CAM functions, now include full product definition covering all production stages of PCB manufacture, including flex and flex-rigid technologies. Integr8tor now incorporates all of the functionality of Polar Instruments’ stack-up design package, instantly accessible.
Flex Talk: Thoughts on the IPC Flexible Circuits–HDI Forum
As an attendee at the IPC Flexible Circuits–HDI Conference held October 28–30, I found myself in a room full of people, all eager for technical information, with the opportunity to reconnect with industry friends and to make new connections. The audience was diverse with young people, new to our industry, sitting alongside industry veterans willingly sharing their knowledge and passion for HDI design and flexible circuit technology.
productronica 2015: Orbotech's Nuvogo 1000 Brings High Speed to Solder Mask LDI
28 watts of laser power enables the Nuvogo 1000 dual wavelength direct imaging system to achieve production throughput for solder mask up to 40 double-sided panels per hour, while retaining the versatility to image inner layer and outer layer features as fine as 24 microns.
Catching Up with Circuit Connect
When I met with Circuit Connect President Bob Lazzara and Director of Operations Paul LaLiberte, I was first struck by the passion they both have for their customers, as well as for their customers’ businesses, using the innovation they have today, as well as what they can develop together with their customers. They don’t just invite, but urge their customers to come and visit them in their very well-equipped facility in Nashua, N.H.
Beyond Design: Stackup Planning, Part 4
In this final part of the Stackup Planning series, I will look at 10-plus layer counts. The methodology I have set out in previous columns can be used to construct higher layer-count boards. In general, these boards contain more planes and therefore the issues associated with split power planes can usually be avoided. Also, 10-plus layers require very thin dielectrics in order to reduce the total board thickness. This naturally provides tight coupling between adjacent signal and plane layers reducing crosstalk and electromagnetic emissions.
Walt Custer's 2016 Business Outlook
What’s going to be the next boom in the electronics industry? Is it self-driving cars, the Internet of Things, drones, or something else that’s still completely off the radar? At productronica, the I-Connect007 team caught up with Walt Custer of Custer Consulting Group, who offered his forecast for 2016.
productronica 2015: Isola Supports Developments in Automotive Electronics
Helmut Kroener gives a perspective on Isola’s European market, whose major segments are industrial and automotive electronics. Driver assistance systems are a huge growth market and demand cost-effective low-dielectric-constant materials capable of 100 gigahertz operation.
Data, Data and More Data!
What does IoT really mean and how does it affect us? Personally, I haven't felt a great need to wear an armband or have my front door lock automatically, or have my washing machine start up at some odd time. I have timers on lamps, and I use a few auto sensors for other things. Isn't that enough? Apparently, not anymore!
All About Flex: Flexible PCB: What’s in a Name?
Flexible PCB is a common term that is synonymous with flexible circuits. While the term “PCB” is generally used to describe rigid printed circuitry, “flexible PCB” is a little contradictory because “boards” aren’t really flexible. Some companies, like All Flex, design and manufactures flexible PCBs, but not rigid PCBs. There are many similarities between the two, but also significant differences.
productronica 2015: atg Shows Off the Latest in Automated Inspection Equipment
Peter Brandt, sales manager with atg Luther & Maelzer, tells I-Connect007’s Pete Starkey all about their automated inspection equipment that is well-suited for both small and large batch operaions. Watch this video from the floor of productronica to see the equipment in action while Brandt discusses the embedded technology market that is taking off.
Designs on Flex: Underwriters Laboratory and Flexible Printed Circuits
Underwriters Laboratory is a worldwide safety consulting and certification company headquartered in Northbrook, Illinois. UL certifies, validates, tests, inspects, audits, and advises on safety of electrical and electronic products.
Mr. Laminate Tells All: Where in the Holy Halogens did 900, 900, 1500 Come From?
The 900, 900, 1500 is not a combination to an enormous safe that contains the remains of Jimmy Hoffa, nor is it the weight of three elephants at the San Diego Zoo in kilograms. The 900, 900, 1500 is the maximum parts per million (ppm) of bromine and chlorine and the total bromine and chlorine in a material that can be defined as “halogen-free” in the electronics industry today. But where did these requirements come from? Clearly, 900 ppm of bromine or chlorine is obviously not halogen-free. Some would argue that it is not even low-halogen at all.
Speeding up the Design Cycle: 10 Things to Remember
Many people understand the value of a PCB, but do not understand the best way to interact with PCB manufacturers. Poor planning and communication with fabricators slows down the design cycle and increases overall costs for your project. In this column, Mark Thompson streamline the design cycle through fabrication. Following my tips will minimize the need for future revisions and ensure you get quality boards on time.
Arlon’s John Wright Discusses New High-Performance Materials
During productronica, European Editor Pete Starkey interviewed Engineering/Quality Manager John Wright of Arlon. They discussed Arlon’s new 85HP ceramic-filled polyimide, as well as a non-woven aramid material, suitable for space applications, that is a drop-in replacement for a similar material discontinued by a competitor in 2006.
Catching up with PNC
PNC, in Nutley, New Jersey, is a truly unique company. Started in 1968, and then taken over by Sam Sangani in 1996, it has evolved into one of the premier PCB companies on the East Coast, if not the country. Over the years, the company has grown to the point where it now offers circuit design, layout, fabrication and assembly to its customers, making it one of the few total concept under one roof companies in North America.
Plant Culture: a Direct Contributor to Quality, Output and Predictable Manufacturing
The culture of any organization influences the net output of any product or service it produces. That being said, the manufacturing of products brings complexity with an order of magnitude that can affect the net output at any given point along the build cycle, starting with the sub-component supply chain to final pack.
Whelen & IPS: A Strategic Partnership—A Winning Combination
Of the 39 suppliers Whelen chose to use, none were as integral to the automation and overall design and layout of the line as IPS, with its team led by President Mike Brask.
Lightning Speed Laminates: Impact of Final Plated Finish on PCB Loss
A variety of plated finishes are used in the PCB industry. Depending on the circuit construction and other variables, the plated finish can cause an increase in PCB insertion loss. The plated finish used on the outer ground planes of a stripline circuit have minimal or no impact on insertion loss. However, microstrip or grounded coplanar waveguide circuits, which are common on the outer layers of multilayer high-frequency PCBs, can be impacted by the plated finish for increasing the insertion loss.
Accelerating the PCB Design Cycle
An area of communications that is often underappreciated, but has become vitally important to design efficiency, is the dialogue with the PCB fabricator. It’s critical to engage the fabricator very early in the design process to nail down the proper materials and stack-up. With so many options for via structures, it is critical to select the most appropriate structure for the design. Adding blind and/or buried vias as an afterthought can limit their utilization and drive up the printed circuit board cost.
Catching up with Cosmotronic’s Gary Abel
Cosmotronic’s history spans a number of decades, from the hot-as-hell boom days of the '60s and early '70s when Southern California was leading the world in electronics, from weaponry to avionics to apace exploration. Today, as innovation has become more focused on personal electronics, Cosmotronic has been there, leading the way and serving a customer base that is uniquely similar to the one they had back in the day.
Recruiting for Growth - An Interview with Jack Pattie, President & CEO of Ventec USA
Ventec USA is growing its successful US team, whilst others seem to be suffering from closures, stock downgrades and market challenges. I caught up with Ventec USA President Jack Pattie to find out why they are busy bucking trends.
American Standard Circuits Taking Business to New Heights
PCB007 Managing Editor Patty Goldman sat down with American Standard Circuits President Anaya Vardya at the recent SMTAI show and conference in Rosemont, IL. Anaya wanted to share all the great new things going on at his company. Among the topics they discussed: new equipment, new processes, new people, and what it all means for ASC’s growth.
Breaking the Bottleneck: Electrical Test Cycle Time Reduction
From the conception of the design and issuance of the procurement document, dozens of processes must take place before the PCB is shipped for assembly. This article looks at reducing the cycle time in electrical test of PCBs, and highlight strategies to do so.
Cycle Time Reduction in a Flexible Circuit Facility
Managing product flow and cycle time across a wide range of product constructions and volumes in a high-mix flexible circuit fabrication facility can be extremely challenging. What seems to work best is a tailored hybrid system, with concepts adopted from classic just in time manufacturing (JIT), theory of constraints (TOC) and quick response manufacturing (QRM).
All About Flex: Plated Through-holes in Flexible Circuits
There is probably no more important feature than the plated through-hole (also called via or via hole) with regard to the reliability and integrity of a flexible circuit. The through-hole provides electrical connection between insulated layers and enables electrical functionality on double-sided and multilayer flexible circuits.
The Economics of Reducing Cycle Time in PCB Fabrication
As circuit board fabricators are constantly pressured for cost reductions, speed is definitely one thing worth paying for in 2015. This article highlights examples of industry practices that successful fabricators in the quick-turn market embrace that can help those companies who want to reduce cycle times in their operations.
The PCB Marathon
Printed circuit board shops have been driven to build new business strategies that overcome the paradigm of trade-offs, in which customers had to choose between one characteristic or another, into a new way of doing business in which an equilibrium is found that meets customer needs.
Book Review: A Team of Leaders
Many changes have occurred in the workplace in the past 25 years. Great efforts have been made to increase productivity. Companies have been hit with so many financial challenges that their people have been stretched to the limit when it comes to being able to take a breath, coordinate with their follow workers and come together as a team, with common goals.
The Material Witness: Nonwoven Aramid Reinforcement is Back
In the 1st century AD, there was significant debate among Jewish theologians as to whether resurrection was possible. PCB designers in the early 21st century have had a similar concern about future availability of 85NT nonwoven aramid laminate and prepreg. The stakes may be somewhat less critical, but the future of a wide variety of programs designed around the properties of Thermount have been hanging in the balance.
Flex Circuit Shielding Design Options
Shielding may not be your company’s number one design concern when thinking about your interconnect designs. But if you have to shield circuits for EMI, then you will need to depend on your supplier to assist you with their favorite shielding technique and experience.
Practical Application of Lean Six Sigma to Drive Cycle Time Reduction, Part 1
One of the most systematic and successful approaches to the challenge of cycle time reduction can be found in the principles and tools of lean six-sigma methodology. The success of this strategy requires commitment; it is not a quick fix, nor will it be effective if it is only used as an occasional housecleaning activity.
Interim CEO Jeff McCreary Discusses Recent Changes at Isola
Isola’s Interim President and CEO Jeff McCreary explains to Barry Matties the impetus for the personnel reduction taking place at Isola, the closing of their northern California facility, and why there’s no need to panic. He also shares his view of what the industry may expect from Isola going forward and what the company is looking for in a new CEO, the name of which McCreary expects to announce in the next few months.
Book Review: Whoever Tells the Best Story Wins
Stories sell. Stories are what get your point across. They are the very best way to communicate with your customers, with your employees and just about everyone else you want to communicate with.
Insulectro Hosts Silicon Valley Designers Council Meeting
On October 15, about 25 people gathered for the IPC Designers Council Silicon Valley Chapter meeting at Insulectro's Mountain View facility. Carl Schattke, senior PCB design engineer at Tesla, was the main speaker. His presentation covered a variety of facets of PCB design, from shadowing to the location of component based on weight and surface finishes.
The Shaughnessy Report: Squeezing Seconds Out of the Design Cycle
When you’re designing a board, time is always your enemy. That’s what we learned when we surveyed our readers recently. PCB designers said that time pressure was one of their least favorite parts of the job, and in some cases, they were ready to retire just to avoid design cycle challenges. I imagine that many of you near retirement, and that’s quite a few of you, feel the same way.
Mutracx: First Install Achieves CAM to Etch in 5 Minutes
Mutracx Sales and Marketing Director Peter Coakley discusses with I-Connect007's Barry Matties how the new Lunaris machine installed at Whelen Engineering works and explains how it can save time and money on the shop floor.
Catching up with Nujay Technologies: A Conversation with Urvi and Nesh Dholakia
I have been following value added vendor Nujay Technologies for a number of years now because I like their story and their positive and helpful attitude. Their mission, if you will, is to provide their customers with whatever they need. They are also willing to talk to their customers and prospective customers to find out what their biggest challenges are when it comes to finding and purchasing PCBs. Thus, they embody the classic definition of a business, which is to find a need and fill it.
Testing Flexible Circuits, Part 3: The Completed Flex Circuit
Most flex houses perform a variety of tests on completed flexible circuits. The type, frequency, and complexity of these tests vary with customer and application. Test requirements are generally defined by the customer, but input is often solicited from the supplier during the quote process.
Whelen Engineering Reduces Cycle Time by Building a New Automated PCB Factory
With the Chinese stock market in turmoil and China’s wage scales still rising, one might think this would fuel new hope for U.S. PCB manufacturers trying to gain traction in a marketplace that’s been dominated by their Asian counterparts for the better part of two decades. But despite chatter about reshoring of late, the general consensus in the industry doesn’t seem overly optimistic that substantial change will occur.
How to Handle Short Development Cycles
Automotive is a segment that any market can learn from. In past years, we had a saying: “You can have cheap, on-time or high quality; pick two.” Going back five years, this was the response to short development cycles. In looking at the last two years, however, we have the reality of the short development cycle. Mix this with the recent recalls and safety issues, and it is now an unwritten requirement to deliver low cost, high quality and on time. It is not uncommon to go from idea to series production in only 14 months.
The Challenges of Being Competitive in Automotive Electronics Manufacturing
Simple electronics were gradually introduced into automobiles from the earliest times. At first, these were just simple electro-mechanical devices to make cars work without manual effort, such as to start the engine and keep windshields clear. But in this past decade, we have seen the effects of the gradual growth of issues with electronics systems, with recalls caused by safety issues that cost automotive manufacturers millions of dollars. Electronics within an automotive environment today requires a new approach to ensure a higher level of quality perfection.
Book Review: Make it Matter
Look, it’s pretty straightforward isn’t it? People work harder and are much more passionate when they know that what they are doing has a purpose and a meaning and what they are doing is important.
The Application of Advanced Ultrasonics in Metal Plating Processes
Most surface modification chemical treatments by their very nature contain hazardous and oxidising chemicals; there is a major concern that these chemicals are used maliciously with the intent to manufacture explosives or formulate poisons to harm the public. Cyanide-based plating solutions and high concentrations of hydrogen peroxide used in current techniques are a significant use of these materials in industry.
Top Gear: PADS Professional Road Test
In this column, Barry Olney test drives the newest version of the Mentor Graphics PADS Professional EDA tool. "Based on Xpedition technology, PADS Professional is a major improvement over the previous PADS suite of tools. utilizes xDX Designer as the front-end design entry tool. The latest routing technology is fast, smooth to drive, and hugs the corners well, with all the horsepower you need for the most demanding design."
This month in The PCB Magazine we are paying attention to cycle time and the many ways to reduce it in your process—whatever you consider your process to be. Beginning with the story of Whelen’s new fully automated facility in New Hampshire and continuing through discussions on Lean Six Sigma, Kanban, Value Stream Mapping and other cycle time reduction strategies, our contributors have it covered.
Stepping Up To Laser Processing for Flex, Part 1: Opportunities and Implications
Market demand for smaller, faster, wearable, lighter and more powerful devices continues to keep PCB manufacturers scrambling to keep up as they evolve and adapt their manufacturing capabilities to meet changing customer needs. But keeping up with the dizzying pace of change in the world of PCB manufacturing need not be a daunting task.
New Leadership at MuTracx
I-Connect007's Barry Matties speaks with Arnoud De Geus, managing director of the Sioux Group, who discusses the recent integration of MuTracx into the Sioux Group, and how Whelen Engineering, who has installed the MuTracx Lunaris primary imaging equipment and happens to be the United States’ first captive PCB manufacturing facility in many years, will impact U.S. manufacturing.
Leo Lambert on EPTAC's Customized Training Plans
Andy Shaughnessy interviewed Leo Lambert, vice president and technical director of EPTAC, at SMTA International. Leo Lambert, vice president and technical director of EPTAC, explains how the New Hampshire-based company continues to provide customized training and IPC certification offerings, including its IPC Certified Interconnect Designer (CID) and CID+ classes.
Book Review: No Sweat
People don’t do things they don’t want to do, especially in our industry, and they sure as shooting don’t do things they hate doing. Instead, they do things they like to do, and that is what this book is all about. This book is about fitness. It’s a book about staying motivated to stay fit.
Semico Impact Conference 2015: The Coming of Age of Hardware Technologies
For most of us who are deeply involved in the electronics hardware market, we are used to talking about new products and technologies, the future of things to come, and probably most importantly, the challenges or issues that we, as an industry, are facing.
Book Review: The Hidden Leader
The true leader is one who is customer purposed, not just customer service but purpose which means a much deeper understanding of the customers. Wanting to learn everything possible about a customers in order to serve them better than they have ever been served before. A true leader makes it her purpose to develop her company’s products and services in such a way that they will make her customers successful and hence unable to live without them.
Computer on Wheels
You could say that today's automobile is a "computer on wheels," but from a point of accuracy it would be more like 35 computers on wheels. With printed circuit boards being the backbone of our electronic products, this is major market segment for our industry. In this article, Steve Williams writes about the evolution of automotive electronics, and the future of the industry.
The Gerber Guide, Chapter 2
Never mirror or flip layers! All layers must be viewed from the top of the PCB, which means that the text must be readable on the top layer and mirrored on the bottom layer. Alas, sometimes, in a mistaken attempt to be helpful, designers flip layers because they must anyway be mirrored on the photoplotter. This could be helpful in a world where the designer's files are used directly in fabrication, but these data layers are actually input for the CAM system.
Testing Flexible Circuits, Part 2: Raw Materials and Components
Even though the raw materials may individually meet certain specifications, it is important to determine if the final product configuration meets those specs. So testing done at the finished circuit level is also needed. Tests specific to the finished circuit will be the topic of our next column on testing.
Book Review: Learning to Succeed
It’s time we took learning seriously. For many years things in business were static enough or at least much more static that they are today so that you could go to college, get your MBA and then be set for life.
Carmakers Now Embracing Plasma Treatment
The growing complexity of automotive electronics is leading more carmakers to consider using plasma treatment to ensure greater reliability. Nordson MARCH's Jonathan Doan shares the benefits of the process along with some new information regarding the MES3 requirement with I-Connect007 publisher Barry Matties.
Becoming an Automotive Supplier—Proceed with Caution
Possibly further fueling a growing desire in our industry towards participating in the automotive electronics sector have been further technology advancements in automobiles, as well as a tear in Tesla's stock price and headlines. But before you make that plunge to becoming an automotive supplier, we need to talk about liabilities.
The Reindustrialisation of Europe
With an inquisitive mind and a head for challenges, besides the ability to think outside the box and the courage to dare to be different and strive to be first, Spirit Circuits MD Steve Driver can be relied upon to grab the attention of an audience of PCB professionals. As keynote speaker at the Institute of Circuit Technology Hayling Island Seminar, he lived up to his reputation with a motivational presentation, the two themes of which exemplified his latest entrepreneurial venture.
Final Surface Finishes for Automotive: No One-Size-Fits-All Solution
Regardless of whether your application is automotive, medical or military, there are many factors to consider when selecting a final surface finish. Cost, lead or lead-free requirements, end environment, shelf life, fine-pitch components, RF applications, probe-ability, thermal resistance and shock and drop resistance, to name a few. There is not a one-size-fits-all finish. Understanding the advantages and disadvantages of each surface finish allows the designer to select the finish that best fits each particular application.
How to Handle Short Development Cycles
By focusing on developing relationships, delegation and avoidance of mistakes, you can make your next project a success and improve the current one. Be open-minded and analyze your situation without bias. Simple changes that are implemented as culture will ensure your success in the environment we operate in today.
Mentor Graphics Helps Bridge Gap Between PCB and RF
Recently, Publisher Barry Matties met with Per Viklund, the director of IC packaging and RF product lines at Mentor Graphics, and Alex Caravajal, business development manager with Mentor. They discussed the challenges facing PCB designers working with RF and microwave technology, and Mentor’s efforts to help reduce the RF design cycle time.
It's Only Common Sense: Leaders Instill Greatness in Their People
It’s very simple. As a leader, it is your job to do everything you can to encourage your people to greatness. And a company filled with great people is a great company, every time.
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