MS2 Users Discuss New Product Results
An exclusive article by Steve Gold

New product introductions are risky propositions. Often, the marketing hype fails to live up to the product performance. When this happens, a company can very quickly find itself in deep water.

Recently, PKay Metals released a new solder dross reduction product, MS2. The marketing campaign claimed that customers would experience a significant reduction in dross from their wave solder operations. This dross reduction, PKay leaders claimed, would lead to considerable solder savings.

Rather than taking PKay’s word for it, PCB007 contacted some early adopters of this new technology to see what this new MS2 product really accomplished. Each interview centers around one basic question: Did MS2 live up to its billing?

The results speak for themselves—literally. You can listen to these audio interviews by double clicking on the links below.

Our first interview is with Dale Webb, who manages assembly operations in CISCO Scientific Atlanta ( Juarez, Mexico).

Our second interview was with David Holt, a process technician for National Instruments.

Production Supervisor John Ellis of Suntron ( Newberg, OR)
is the respondent in our final interview.

Steve Gold is the publisher and editor of PCB007.