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IoT, Community and Content at the Centre of CES
January 15, 2016 | Philip Stoten, ScoopEstimated reading time: 5 minutes
So before we forget about hardware completely and focus entirely on content and how to promote and distribute it, a note about IoT and why it seems to be central to every hardware product at CES this year. Along with the desire for all technology to be smart, is a desire for it all to be connected and all the large electronics companies are fighting the battle for supremacy on the battlegrounds of devices, connectivity and platforms. Every product is smart, whether it’s a fridge that takes a picture every time the door closes so you can check the contents whilst you’re at the store, or a smart washer/dryer that chooses when best to do the washing based on power costs, your own habits and the contents, or even an autonomous car that brakes, parks, changes lanes and communicates with a smart city.
All of this is powered by the Internet of Things (IoT) or the Internet of Manufacturing (IoM) in the more industrial space. WP Hong of Samsung takes a really joined up approach, using IoT and IoM in their own chip and product manufacturing and promoting open platforms throughout the market, suggesting, "Our aim is to create a truly open connectivity framework with IoT, which we call IoTivity." Samsung’s collaborative approach was underlined with guests onstage from Microsoft, Goldman Sachs, Corning, BMW, and serviced residence company Ascott Limited.
Eureka Park and the Show Floor
If you need to restore your faith in creativity and the ability of the inventor to bring products to market, simply spend half a day in Eureka Park! This year more than 500 companies took part—many start-ups, some scale-ups and mostly crowd-funded. Indiegogo were again central and took part in a number of really interesting presentations on the democratization of capital and the value of gaining a market and community alongside cash for a start-up.
Other highlights on the show floor were some great applications for 3D printing and an increasingly active wearables, health and well-being area. Fitbit introduced their Apple Watch competitor, the Blaze, whilst fashion watch company Fossil showcased their acquisition of Misfit, bringing technology and fashion yet closer. I interviewed Fossil on this topic and you’ll be able to see that and the other interviews from CES at Scoop’s YouTube channel and by following me on twitter at @philipstoten.
Much more thoughts from CES to come over the coming week…
Phil Stoten is a principal at Scoop, a communications agency.
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