productronica China 2019: Innovation for the Smart Factory
On March 22, 2019, productronica China 2019 closed after three successful days. Along with electronica China 2019, the exhibition recorded historical figures in both exhibition space and the number of exhibitors. The exhibition covered 90,000 square meters—12.5% more than last year. A total of 1,586 exhibitors (1,374 in 2018) from 24 countries and regions and 92,695 visitors (77,765 in 2018) participated in the exhibition—up 15.4% and 19.2%, respectively. The exhibition was an overall display of the rapid development of the electronics manufacturing industry driven by technological innovation and intelligent manufacturing.
Falk Senger, managing director of Messe Muenchen, confirmed the leading position of productronica China by saying, “The Asia-Pacific region is an important base for the global electronics manufacturing industry, while productronica China is the most important innovation platform for the electronics manufacturing industry in Asia.” He continued, “This year, the number of exhibitors and visitors set a new historical record.’’
Innovations Accelerate the Digitalization of Electronics Manufacturing
A new round of industrial revolution is taking place to make factories smarter and more efficient. It has triggered profound changes in the development concept and manufacturing model of the electronics manufacturing industry. It is also reshaping the development path, technology setup, and ecology of the industry as well as the trade show.
Talking about the ways to further upgrade the electronics manufacturing industry in China, Edwin Tan, CEO of Messe Muenchen Shanghai, said, “The transformation towards digital and intelligent manufacturing offers huge opportunities for the electronics industry.” Further, “I am very pleased to see that productronica China has established itself as the leading platform for the industry to display and exchange innovative technologies.’’
The SMT Smart Factory Concept Area was this year’s highlight again with an upgraded concept of demonstration. Leading SMT companies—such as ASM, ERSA, Eueroplacer, Fuji, Mycronic, Omron, Panasonic, Rehm, and Yamaha—constructed bigger booths to showcase their new products, technologies, and smart factory solutions. Moreover, the entire process of an unmanned factory was displayed from warehousing to surface mounting, component installation, automatic cable shaping, coating, testing, and real-time data collection and transfer. Various applications in the automobile, consumer goods, aviation, and aerospace industries were also demonstrated.
Jay Zhu, product marketing manager China of ASM Assembly Systems Ltd., commented, “According to our analysis of the past exhibitions, the visitor number of productronica China has maintained steady growth, especially that of the SMT industry.” He concluded, “This is very good news for us because it means more professional visitors will come to the exhibition and learn about our solutions.”
Wire Harness Manufacturing Embraces Automation and Intelligent Production
The global automobile industry is undergoing a reconstruction phase, which undoubtedly gives a strong impetus for the development of wire harness manufacturing to enable intelligent and connected driving. And productronica China is home to leading manufacturers of wire harness production and processing technology. Hebi Haichang, JAM, Komax, Schleuniger, and ShinMaywa were among the many industrial leaders who showcased their cutting-edge innovation and solutions.
Tim Juta, managing director China of Komax (Shanghai) Co, Ltd., expressed, “It is very exciting to see almost everyone from the industry in one place and keep networking.” Further, he said, “The visitor flow is high, and we have worldwide customers in this exhibition. Overall, productronica China is a very important exhibition for us.”
Integrated Automation Sheds Light on the Future of Electronics Manufacturing
Electronic products are becoming smaller and smarter. Meanwhile, labor costs are increasing rapidly, so automation in the electronics manufacturing equipment is a must in the future. It is expected that the compound annual growth rate of automation products will be around 21%.
Also, productronica China brought together automation companies to provide diversified solutions for electronics manufacturing factories. In addition to traditional industrial robots and automation key players, such as FANUC, Festo, HIWIN, and Nachi, the exhibition also featured international collaborative robot manufacturers, including JAKA, Universal Robots, Our Robotics, and intelligent mobile robot companies like MiR, Nanjiang, Seer, and Standard. A new exhibition area for industrial sensors was created this year to host innovations from leading exhibitors as Bonner, Kebenlong, Kistler, and Pepperl+Fuchs.
Emil Hauch Jensen, VP of sales in China of MiR Robots (Shanghai) Co. Ltd., mentioned, “This is our first time at productronica China,” he elaborated. “We joined because we saw that it was a leading, fast-growing exhibition in our industry. We see a lot of interest from our customers, and we also see customers being more mature and knowledgeable about products. We were very happy with productronica China.”
Further, productronica China 2019 provided integrated automation solutions for the electronics manufacturing industry and shared new ideas and concepts surrounding smart factories to promote the upgrade to automatic electronic manufacturing.
High-quality Forums Address Important Topics of Future Development
A series of technical forums, competitions, and workshops were held along with the exhibition to create added value for both exhibitors and visitors. Two new forums received high industrial attention. The “International Smart Manufacturing Ecosystem Summit 2019" featured experts from Huawei, Siemens, ADI, and Broadcom who shared their expertise on topics, such as smart manufacturing, digital twin, and AI-assisted industrial automation. The “China International SiP Forum” was also held for the first time to share expert talks from the SiP (System in Packaging) industry on applications of and opportunities for EMS and IC enterprises. Other existing forums on flexible printed electronics, wire harness, and adhesive technology were well attended and received positive resonance from the audience.
The next productronica China will take place in Shanghai March 18–20, 2020.
About productronica China
In China, productronica China is the leading trade fair for the development and production of electronics. The fair is one of the most important industry gatherings for the electronics manufacturing industry in Asia, and it takes place each year in Shanghai at the same time as electronica China. A total of 92,695 visitors and 1,586 exhibitors participated in both events in 2019. Moreover, productronica China 2020 will take place at the Shanghai New International Expo Center (SNIEC) March 18–20.
About productronica Worldwide
Overall, productronica worldwide is part of Messe München International's network of trade fairs for the electronics industry. That network also includes the leading international trade fairs electronica and productronica in Munich, productronica India, Smart Cards Expo, and electronicAsia as well as electronica China, electronica South China, electronica India, and LOPEC.
About Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods, and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich at the Internationals Congress Center München (ICM) and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam, and Iran. With a network of associated companies in Europe, Asia, Africa, and South America as well as around 70 representations abroad for over 100 countries and regions, Messe München has a global presence.