productronica China 2019: Innovation for the Smart Factory


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On March 22, 2019, productronica China 2019 closed after three successful days. Along with electronica China 2019, the exhibition recorded historical figures in both exhibition space and the number of exhibitors. The exhibition covered 90,000 square meters—12.5% more than last year. A total of 1,586 exhibitors (1,374 in 2018) from 24 countries and regions and 92,695 visitors (77,765 in 2018) participated in the exhibition—up 15.4% and 19.2%, respectively. The exhibition was an overall display of the rapid development of the electronics manufacturing industry driven by technological innovation and intelligent manufacturing.

Falk Senger, managing director of Messe Muenchen, confirmed the leading position of productronica China by saying, “The Asia-Pacific region is an important base for the global electronics manufacturing industry, while productronica China is the most important innovation platform for the electronics manufacturing industry in Asia.” He continued, “This year, the number of exhibitors and visitors set a new historical record.’’

Innovations Accelerate the Digitalization of Electronics Manufacturing

A new round of industrial revolution is taking place to make factories smarter and more efficient. It has triggered profound changes in the development concept and manufacturing model of the electronics manufacturing industry. It is also reshaping the development path, technology setup, and ecology of the industry as well as the trade show.

Talking about the ways to further upgrade the electronics manufacturing industry in China, Edwin Tan, CEO of Messe Muenchen Shanghai, said, “The transformation towards digital and intelligent manufacturing offers huge opportunities for the electronics industry.” Further, “I am very pleased to see that productronica China has established itself as the leading platform for the industry to display and exchange innovative technologies.’’

The SMT Smart Factory Concept Area was this year’s highlight again with an upgraded concept of demonstration. Leading SMT companies—such as ASM, ERSA, Eueroplacer, Fuji, Mycronic, Omron, Panasonic, Rehm, and Yamaha—constructed bigger booths to showcase their new products, technologies, and smart factory solutions. Moreover, the entire process of an unmanned factory was displayed from warehousing to surface mounting, component installation, automatic cable shaping, coating, testing, and real-time data collection and transfer. Various applications in the automobile, consumer goods, aviation, and aerospace industries were also demonstrated.

Jay Zhu, product marketing manager China of ASM Assembly Systems Ltd., commented, “According to our analysis of the past exhibitions, the visitor number of productronica China has maintained steady growth, especially that of the SMT industry.” He concluded, “This is very good news for us because it means more professional visitors will come to the exhibition and learn about our solutions.” 

Wire Harness Manufacturing Embraces Automation and Intelligent Production

The global automobile industry is undergoing a reconstruction phase, which undoubtedly gives a strong impetus for the development of wire harness manufacturing to enable intelligent and connected driving. And productronica China is home to leading manufacturers of wire harness production and processing technology. Hebi Haichang, JAM, Komax, Schleuniger, and ShinMaywa were among the many industrial leaders who showcased their cutting-edge innovation and solutions.

Tim Juta, managing director China of Komax (Shanghai) Co, Ltd., expressed, “It is very exciting to see almost everyone from the industry in one place and keep networking.” Further, he said, “The visitor flow is high, and we have worldwide customers in this exhibition. Overall, productronica China is a very important exhibition for us.”

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