Market Drivers and ESI’s Ongoing Developments


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In this video interview, part of the productronica 2019 coverage, Editor Nolan Johnson and Chris Ryder, director of product marketing at ESI, discuss the influences of market drivers on the ongoing development of ESI's products.

Chris discusses the dynamics and challenges that ESI sees in the marketplace, among them: new high-speed materials, quality requirements, chemical processes, and the challenges of delivering dramatically increased board densities while maintaining existing throughput. Chris also introduces us to Geode, a new machine that addresses these challenges as well as providing a smaller footprint for an increasingly crowded shop floor.

The productronica show is one of the world’s leading trade fairs for electronics development and production. The productronica trade fair is held on alternating years, at the Messe München in Munich, Germany. The next productronica will be held November 16-19, 2021.

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