APEX Thursday Keynote: Shawn DuBravac on a Data-driven Tech World

Reading time ( words)


Shawn DuBravac, IPC chief economist, provided Thursday’s IPC APEX EXPO keynote address, “The Tech Industry in a Post-pandemic World.” The presentation began with a timeline of statements and events, highlighting key moments from as far back as 1843, and including a statement from Herbert Simon in 1956 who predicted, “Machines will be capable, within 20 years, of doing any work a man can do.” Now, we all know that by 1976, that prediction did not come to fruition.

The above screenshot is of Shawn DuBravac and his explanation of how he is subjected to Twitter “profiling.”

Shawn then discussed how data and will impact our lives and that AI will be a large part of that. Shawn gave some great examples of how surfers will use data, as well as demonstrating the effects of AI on his Twitter profile. He explained that even though he did complete the gender question in his profile information, the AI did it for him. He said that it looked at his writing style, activities and other information to make that determination and complete the form automatically.

Shawn compared well known predictions of the past that completely missed the mark and warns us to think carefully about such predictions. Our lives will change with the use of data in ways that we can’t really imagine right now. When Shawn talked about data, he reminded us that it has always been there, what’s different today is our ability to harvest and organize the data in real time. He shared a video from OMRON of a man playing ping pong with a robot. (See video below.) Think about all of the data the AI must interpret to respond in a second to a ball, calculate the angle, return the ball over the net, and continue the rally. Amazing. 

He also shared some simple ways that data will help us purchase our shoes in the future. There’s not a more essential piece of gear when covering a non-virtual tradeshow (see you in San Diego in January 2022) than a pair of great fitting shoes. Shawn shared and example of how our feet will be instantly analyzed and and the perfect shoe size based, on the shoe of your choice, will be provided to you.


In the end, Shawn reminded us that it’s the explosion of data that will drive our thinking and change our processes. But it will not be data and AI alone that makes us better, it’s the combination of human creativity, data and AI that will transform our business.


If you missed Shawn’s keynote, it will be available on demand for 90 days.




Suggested Items

PCB Sourcing Using PCQR2

03/30/2021 | Al Block, Naji Norder, and Chris Joran, National Instruments
In a global market, it is often difficult to determine the best PCB suppliers for your technology needs, while also achieving the lowest costs for your products. Considering each PCB supplier has their own niche in terms of equipment, process, and performance, uniform test data from the IPC-9151D Process Capability, Quality, and Relative Reliability (PCQR2) Benchmark Test Standard can help find the right source for the board based on its specific technology requirements.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

03/19/2021 | Nolan Johnson, I-Connect007
Last week was “APEX Week” and, unsurprisingly, the most popular news this week was APEX related (with one outlier, of course!) This week, the top five items you should follow lean strongly toward APEX interviews focusing on future trends. Remember, this year APEX offers on-demand access to the papers, presentations, events, keynotes, and forums. You can even register for post-show access.

Elmatica Offers Unique Thank You for Dieter Bergman IPC Fellowship Award

03/11/2021 | Elmatica
This is how Norwegian PCB broker Elmatica said “thank you” to IPC for selecting Jan Pedersen for the Dieter Bergman IPC Fellowship Award. And you think you've had a cold winter! The Elmatica team definitely has a great sense of humor. Let's all congratulate Jan for his work with IPC, including updating PCB standards and helping to streamline the design data process.

Copyright © 2021 I-Connect007. All rights reserved.