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Book Review: The World’s your Stage: How Performing Artists Can Make a Living Still Doing What They Love
April 29, 2016 | Dan Beaulieu, D.B. Management GroupEstimated reading time: 2 minutes
The World’s your Stage: How Performing Artists Can Make a Living Still Doing What They Love
By William F. Baker, Warren C. Gibson, Evan Leatherwood
Copyright 2016 Amacom
Price: $19.95
Pages: 219: With index and notes
Not all business is business. Until recently, we didn’t really consider the arts to be business. They were, after all, the arts. I just assumed that the arts—from ballet to opera and art galleries—were supported by rich patrons who were the modern-day versions of the Medicis.
But of course I was being naïve. We live in a world where things are expensive and everything comes down to dollars and cents. In this new and interesting book, The World’s your Stage: How Performing Artists Can Make a Living Still Doing What They Love, the authors take us into the world of the arts but with a focus on the business side of things.
And you know what? The arts are not that different than any other business. Cash is the fuel on which a ballet company runs just like any other business. Some institutions are well-run and others have problems. It is interesting to note that in many instances, organizations like opera companies have hired famous retired performers to run them and this sometimes has not gone well. Being able to perform an aria does not qualify you to run an opera company. Sooner or later, someone has to know how to read a balance sheet, not to mention raise funds.
This book gives real-life examples of how some of the more successful companies have made it, while others have floundered. There is also a section that demonstrates how starving musicians can find ways to make a living, which is getting more difficult to do in a time when even so-called successful pop artists are not making the money they once did due to online downloading of their products.
This book is completely valuable to anyone trying to make a living in the arts. In this book, the authors:
- Provide lessons in reading and understanding financial statements.
- Provide a comprehensive overview of the state of America’s performing arts industry.
- Offer lessons in management and fundraising, which many artists consider the boring but important part of their chosen field.
This book might not be for everyone, but it is certainly a must-have for anyone who is interested in the arts and, most importantly, making a living in the arts.
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