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The new corporate design and website, which will go online from 1 March 2021, is another important step for Schweizer on its way to a new era in the company's history. With the new production plant in China, the Singapore site and the headquarters in Schramberg, it is also important for SCHWEIZER to adapt its digital appearance to the company's global, growth-oriented and innovative direction.
A consistent focus on customers and solutions is at the heart of the new website. Addressing existing and new customers digitally in a target-group-oriented manner is crucial, especially at such a challenging time. When personal contact with customers, partners and investors is not possible, an innovative digital presence is especially important. The modern, structured and detailed presentation of technologies, solutions and products, paired with an increased focus on innovation and service, will help Schweizer Electronic AG to better meet the demands of its Germany – Asia connection and its role as a global company. This is being implemented step by step in different languages.
In addition to an intuitive user interface, great importance has also been attached to usability on all kinds of end devices – from smartphones to desktops. Together with communication via social media the new website now rounds off the company's online presence.
Of course, there are some things that remain unchanged – inviolable even – despite SCHWEIZER's new brand identity and the continuous further development and transformation: with its family history spanning more than 170 years, SCHWEIZER continues to stand for the fundamental values of quality, speed, creativity and openness. Let's always look ahead - because we are more than PCBs.